Nobody Is Content With Linear TV Content
Explosion of OTT options poses new challenges for creators, advertisers
MCN Guest Blog
Survival of the Quickest and Smartest
Broadcasters, operators must transform and innovate
Traditional TV and Digital: Narrowing the Divide
Why advanced TV, with its better data and technology, can grow the medium
Delivering Content Direct-to-Consumer Not as Easy as it Looks
Potential consumer demand, revenue, strength of content, existing MVPD relationships factor into the risks
OTT: Challenges and Opportunities
New entrants have advantages, but will be tested by acquisition costs, fulfillment, churn and retention
The Costs and Benefits of Digital Disruption
Cable’s tech-driven transformation poses a major consumer loyalty test
OTT: The Exciting, Scary, Wild West
To survive in the new world of video, pay TV players must evolve and change
Satellite Broadband Deserves Promoting
New services will enhance competition, reach more consumers
Comcast Launches New Accessible TV Features for 2018 Paralympics
MSO adds new assistive technologies for viewers with disabilities to X1 voice remote
Why AI Is the Smart Play for OTT
Artificial intelligence will augment, enhance consumers’ streaming-video experience
Three Strategies to Take on Netflix
How cable companies can compete with streaming services
Foreign-Born Black Americans: The Invisible Target Market
African, Caribbean immigrants comprise sizable, yet overlooked, audience
Three Steps to Better Measurement
Suggestions for the necessary TV-attribution solution the industry needs
Why Do Democrats Want to Let Trump Violate Net Neutrality?
Title II explicitly gives POTUS that power, while Title I does not
Why Hasn't Cable Fought Harder Against Retrans Consent?
Fees belie original mission of Community Antenna Television
How Connected TV Will Move the Ad Industry
Data-driven efforts will pave the path toward personalization
Don’t Get ‘Torched’ While Live-Streaming
Four tips for delivering major live events, like the Winter Games, online
Will Big Sports Streaming Bets Pay Off?
To get fans to buy in, providers must defeat latency issues
Time’s Up for Media’s Gender Imbalance
The absence of women in storytelling is striking
Standing Out in the Crowded SVOD Sector
Data is a differentiator for subscriber retention and acquisition campaigns
Why Cable Needs Digital Identity
Pay TV providers would be wise to expand their knowledge of user profiles
The End-Goal of Cable Innovation: A Clear Focus on Retention
While technology and strategy evolve, one axiom remains: It’s all about the customer
How Machine Learning Is Changing the Game for Content Metadata
As the breadth and depth of metadata grow, machine learning can help content owners and distributors increase the discoverability and accuracy of their entertainment
2018 Predictions: Business Co-Opetition, Competition, and Transformation
A look ahead at five trends that will fuel the digital evolution in the New Year