MCN Guest Blog
It's June 11, and the Internet Still Works
IIA co-chair on why rolling back the net-neutrality rules is the right step forward
D.C. Must Help Close Rural Digital Divide
Federal support key in deploying broadband to rural America
Personalization Hits TV’s Target Audience
Combining pay TV, third-party data can unlock the ultimate customer experience
Digital Regulation Requires Fresh Thinking
New solutions needed for competition problem of Google, Amazon and Facebook
Five Challenges for the IP Video Era
New consumer experiences, distribution options, competition, devices all playing roles
Cable Ops Can Survive in a Changing World
Embracing 4K technology is big key to continued relevance
What Programmers Can Learn From the Fall of Toys “R” Us
Working with aggregators helps, but that should not come at the expense of their own brands and apps
Nobody Is Content With Linear TV Content
Explosion of OTT options poses new challenges for creators, advertisers
Survival of the Quickest and Smartest
Broadcasters, operators must transform and innovate
Traditional TV and Digital: Narrowing the Divide
Why advanced TV, with its better data and technology, can grow the medium
Delivering Content Direct-to-Consumer Not as Easy as it Looks
Potential consumer demand, revenue, strength of content, existing MVPD relationships factor into the risks
OTT: Challenges and Opportunities
New entrants have advantages, but will be tested by acquisition costs, fulfillment, churn and retention
The Costs and Benefits of Digital Disruption
Cable’s tech-driven transformation poses a major consumer loyalty test
OTT: The Exciting, Scary, Wild West
To survive in the new world of video, pay TV players must evolve and change
Satellite Broadband Deserves Promoting
New services will enhance competition, reach more consumers
Comcast Launches New Accessible TV Features for 2018 Paralympics
MSO adds new assistive technologies for viewers with disabilities to X1 voice remote
Why AI Is the Smart Play for OTT
Artificial intelligence will augment, enhance consumers’ streaming-video experience
Three Strategies to Take on Netflix
How cable companies can compete with streaming services
Foreign-Born Black Americans: The Invisible Target Market
African, Caribbean immigrants comprise sizable, yet overlooked, audience
Three Steps to Better Measurement
Suggestions for the necessary TV-attribution solution the industry needs
Why Do Democrats Want to Let Trump Violate Net Neutrality?
Title II explicitly gives POTUS that power, while Title I does not
Why Hasn't Cable Fought Harder Against Retrans Consent?
Fees belie original mission of Community Antenna Television