Nobody Is Content With Linear TV Content
Explosion of OTT options poses new challenges for creators, advertisers
Explosion of OTT options poses new challenges for creators, advertisers
Broadcasters, operators must transform and innovate
Why advanced TV, with its better data and technology, can grow the medium
Potential consumer demand, revenue, strength of content, existing MVPD relationships factor into the risks
New entrants have advantages, but will be tested by acquisition costs, fulfillment, churn and retention
Cable’s tech-driven transformation poses a major consumer loyalty test
To survive in the new world of video, pay TV players must evolve and change
New services will enhance competition, reach more consumers
MSO adds new assistive technologies for viewers with disabilities to X1 voice remote
Artificial intelligence will augment, enhance consumers’ streaming-video experience
How cable companies can compete with streaming services
African, Caribbean immigrants comprise sizable, yet overlooked, audience
Suggestions for the necessary TV-attribution solution the industry needs
Title II explicitly gives POTUS that power, while Title I does not
Fees belie original mission of Community Antenna Television
Data-driven efforts will pave the path toward personalization
Four tips for delivering major live events, like the Winter Games, online
To get fans to buy in, providers must defeat latency issues
The absence of women in storytelling is striking
Data is a differentiator for subscriber retention and acquisition campaigns
Pay TV providers would be wise to expand their knowledge of user profiles
While technology and strategy evolve, one axiom remains: It’s all about the customer
As the breadth and depth of metadata grow, machine learning can help content owners and distributors increase the discoverability and accuracy of their entertainment
A look ahead at five trends that will fuel the digital evolution in the New Year