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MCN Online Extra | May 14, 2018 - Multichannel

MCN Online Extra | May 14, 2018

Buyers and sellers set upfront strategies | Mignon Clyburn on the record | Cable's old timers
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MCN cover 5-14-18

COVER STORY | UPFRONT 2018

Sales Execs Claim Strong Hand Going Into Upfront                                                                                Even as TV industry transforms, annual ad rituals make their return

Buyers Want Better Measurement, But Will Use Old Metrics in Upfront                                              Audience buying is growing, but still a small part of market

Levy Wants 5% of TV Ad Budgets Spent on Audiences                                                                          Time to retire Nielsen’s TV metric, Turner’s president says

The CW Brings a New Night to the Market                                                                                                Sales chief Rob Tuck sees rivals follow in convergent footsteps

Pitching Hispanic Buying Power                                                                                                              Univision, Telemundo prep for Upfront

Broadcast Networks Take Center Stage                                                                                                Upfront Week remains a massive TV spectacle despite networks’ shrinking ratings

MCN's MOST READ STORIES                                                                            multichannel.com | May 4-11, 2018

  1. TiVo Exiting the Box-Making Business
  2. FuboTV Launches Beta of New, Bigger OTT-TV Service
  3. Ergen: AT&T-Time Warner Approval Could Create Deal Flood or Famine
  4. Greenfield: Amazon Poised to Be Most Disruptive Tech Giant
  5. Charter Eyes June 30 Debut for Spectrum Mobile: Report

RULES                                                                                                                    Q&A | Mignon Clyburn, FCC Commissioner

Clyburn: A Voice for the Voiceless

PLATFORMS                                                                                                          Connections Blog | The Bauminator, Jeff Baumgartner

Samsung’s 5G Lineup Is Cleared for Takeoff

COMMUNITY                                                                                                        Voices | As I Was Saying, Gary Arlen

Cable Old Timers Who Can't Get Enough of Each Other

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