PPV Industry Welcomes Pacquiao Win


Manny Pacquiao’s easy, unanimous decision win over Brandon Rios Saturday night ended his pay-per-view losing streak at two and has PPV industry observers already looking ahead to at least one big PPV Pacquiao fight in 2014.

Pacquiao, who fought for the first time on PPV in nearly a year, peppered Rios all night with fast, combination punches to earn a victory over the tough Rios in the main event of a big HBO PPV fight card from Macau, China.

Pacquiao had lost his last two big PPV fights – he was knocked out last December by Juan Manuel Marquez and suffered a disputed decision loss to Timothy Bradley Jr. in June 2012.

While it’s too early to determine how many PPV buys the fight generated, the final tally will certainly contribute to what has already been a strong 2013 PPV boxing campaign.

Pacquiao’s impressive win will also help boost Pacquiao’s PPV appeal in the eyes of boxing fans and PPV industry executives concerned about the Filipino's boxing future after two straight losses. Potential future PPV fights could include a rematch with Bradley or a fifth fight against Marquez.

Of course the big ticket is still a Mayweather-Pacquiao fight. Given the past animosity between the two camps, prospects for the PPV industry's two biggest draws to meet in the ring are slim. Still, Pacquiao’s impressive win keeps the fight in play.

HBO will replay Pacquiao-Rios in its entirety this Saturday.