Smart Moms = DVR Fanatics


Makes sense, really: College-educated parents are significantly more likely than the average U.S. population to use DVRs. And women are more likely than men, on average, to use their DVRs.

Those are some of the findings from Motorola’s 2009 media engagement survey, which looked at the way consumers use mobile devices, video and networks.

According to the survey, women (57%) are more likely than men (50%) to use their DVRs, while college-educated consumers were more likely to time-shift than those without a college degree (60% vs. 46%). Parents also skewed higher (59%) on DVR usage than non-parents (50%).

Which leads me to posit that one of the leading DVR use cases is stopping the unbearable whining and/or sobbing of a 4-year-old.

Among other findings: men were more likely to access video content on gaming consoles than women (28% vs. 22%)  and smartphones (25% vs. 13%). And about 78% of all Americans surveyed agreed that they feel like they’re “constantly connected” with family, friends and colleagues because of mobile technologies, a response that was about equal across all age groups.

The phone survey of about 1,000 Americans 16-64 was conducted between Aug. 28-Sept.11, managed by market research firm StrategyOne on behalf of Motorola.