The season four launch of FX Network’s Sons of Anarchy - about a gun-running outlaw motorcycle club - delivered big ratings for the cable net.
Per FX, the SOA Season 4 premiere was the most-watched episode ever for the series with 4.94 million total viewers and 3.22 million adults 18-49
The premiere telecast and encore run combined for total audience of
7.25 million total viewers and 4.76 Million Adults 18-49
FX further reports that the season four premiere episode is “likely to be the most-watched single episode ever for an FX original series” when Live+7 data becomes available from Nielsen.
Said John Landgraf, President and General Manager, FX Networks. “Last night’s ratings are indicative of the passion the audience has for this wonderful show. [Creator] Kurt [Sutter] has crafted one of the most compelling series on television, with the raw, blow-your-hair-back energy of a wide open Harley and the subtle complexity of a great book.”
Some more data from the press release:
The first-run episode of Sons (Sept. 6, 10-11:30 PM) delivered 4.94 million Total Viewers and 3.22 million Adults 18-49, which were gains of +20% in Total Viewers and +15% among Adults 18-49 versus its third-season bow.
Last night’s premiere telecast and two encore runs (11:30 PM and 1 AM) combined to deliver 7.25 Million Total Viewers and 4.76 Million Adults 18-49, which marked respective increases of +28% in Total Viewers (5.66 million) and +24% in Adults 18-49 (3.84 million) over the season three premiere multi-telecast delivery (9/7/10).
The previous high in Total Viewers for a single episode of Sons was the season two finale which delivered 4.32 million Total Viewers (12/1/09), and the previous high in Adults 18-49 was 3.03 million for the season two premiere episode (9/8/09).
Sons also posted series-high deliveries last night in households (3.42 million), Women 18-49 (1.325 million), Adults 18-34 (1.8 million), Women 18-34 (746,000), Adults 25-54 (3.03 million), and Women 25-54 (1.34 million).