Valentine's Day Massacre

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“Do you want to go to the movies Saturday night?”

“What do you want to see? He’s Just Not That Into You?

“Um, (barely audible), the, er, um, dunk contest in 3-D.”


“You know, (voice trailing off), the slam dunk contest in 3-D.”


That was the gist of the conversation, when I somewhat sheepishly proposed to my wife Mary that we take an NBA spokesman up on his offer of watching NBA All-Star Saturday Night in 3D HD at a nearby theater on Valentine’s Day.

Talk about an air ball.

Instead of roses, chocolates and champagne, the NBA pitchman suggested dinner, Dwight Howard dunks and All-Star Saturday Night on the big screen. The 3D HD extravaganza, billed as the first fully marketed deal to present an NBA event to the public, is being co-produced by the NBA, TNT, which scored its best ratings in 23 years with the 2008 NBA All-Star Saturday Night, and digital 3D HD technology proponent PACE.

In addition to watching Superman defend his “Sprite Slam Dunk” championship, the event also features the “Foot Locker Three-Point Shootout,” “PlayStation Skills Challenge” and “Haier Shooting Stars” competitions, and will be shown on 160 Cinedigm screens throughout the country for $15 to $25.

Now if the 3D HD action were sponsored by Teleflora, Godiva, Dom Perignon and Zales, there might be a lot more couples in attendance.