Do It Yourself will add 10 new markets for its local, syndicated programming
The half-hour "DIY Local" shows -- take-downs from the one-hour Ask
DIY program that regularly appears on the cable network -- have lined up
deals with stations in Houston; Seattle; Orlando, Fla.; Las Vegas; New Orleans
and Alexandria, La.; Portland, Ore.; Buffalo, N.Y.; Birmingham, Ala.; and
DIY executives said the show will also air on Texas Cable News, reaching 1.6
million households across that state.
Bearing such monikers as Ask Seattle, the syndicated fare features
local-market hosts attached to customized programming from the Scripps Networks
With the addition of these new outlets, the syndicated series -- the second
season of which bows Sept. 13 -- will air in 50 markets and reach approximately
35% of U.S. households, according to Scripps.
While network officials argued that such repurposed programming builds
exposure for the 24-hour service, some MSO executives maintained that such
gambits devalue cable’s position of providing exclusive fare.