14th Annual SkiTAM Raises $1 Million


The 14th annual SkiTAM event raised over $1 million in team and event sponsorships and individual registrations.
Organized by CTAM of the Rocky Mountains, the event, which helps support the U.S. Adaptive Ski Team, attracted 966 registrants, despite coinciding with several religious holidays.
"When you consider that the challenges we faced this year, our results were truly outstanding," said Joe Rooney, SkiTAM co-chair and chief marketing officer for Cox Communications, in a statement. "We are very grateful to the companies and individuals whose support for these incredible athletes allows them to represent the U.S. in championship ski events around the globe."
"And with the Team preparing for competition at the 2010 Paralympic Games in Vancouver next winter, having a successful SkiTAM was even more critical this year," added Steve Raymond, a co-founder and current co-chair of SkiTAM and senior vice president of national accounts for Disney and ESPN Networks' Affiliate Sales and Marketing unit. "It's truly gratifying to be joined by so many colleagues in the industry who share a commitment to the Team's continued operation and the success of its athletes, who brought home a number of World Cup medals again this year."
According to organization officials, 14 companies have already pledged nearly $270,000 in sponsorships for the 15th Annual SkiTAM, which will be held in Vail, Colo. April 8-11, 2010