15 Ops Join LMN's 1st Sales Promotion


Lifetime Television has slated its first local sales promotion for the
fledgling Lifetime Movie Network.

A total of 15 markets have signed on, some of which carry LMN on basic,
others on digital, vice president of affiliate ad sales and distribution
marketing Tracy Barrett said.

The "Go Hollywood" promo will run Aug. 11 through 24, with one national grand
prize -- a trip to a Hollywood film premiere -- plus local instant
"scratch-and-win" prizes (LMN-branded picture frames).

LMN is now in 10 million ad-insertable homes.