*1999 MARK AWARDS FINALISTS

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Alexandria, Va. -- The following campaigns have been selected as finalists in the "16th
Annual CTAM/Cablevision Magazine Mark Awards."

The awards honor marketing excellence in areas such as new products and services. Out of a
field of 1,144 entries, 155 finalist were selected.

Among the companies named, MTV Networks led with 27 finalists; Home Box Office and Rainbow
MediaHoldings Inc. tied with 11 each; and Discovery Communications Inc. followed
with eight. Time Warner Cable led operators with 10 finalists.

The Mark Award winners will be honored Monday, July 19, during the Cable and
Telecommunications Association for Marketing's 1999 Summit in San Francisco.

Below is the complete list of finalists:

Division I Distributors - U.S. & Canada

Image/Awareness - TV Commercials

"Yellow Line Painter" and "Banana Lady"

Media General Cable


"1998/1999 Image TV"

Time Warner Cable


Non-Subscriber Acquisition - Campaign

1998 May/June Acquisition

"PRIZM" Campaign

Cox Communications Inc.


Literacy Campaign

Time Warner Cable


"Year-End Clearance-

Sale" Campaign

Time Warner Cable


Non-Subscriber Acquisition - TV Commercials

"Cable Kids"

Washington/Baltimore Cable Council


Literacy TV Spots

Time Warner Cable


Non-Subscriber Acquisition - Direct Mail

"Play the Game of Love"

Time Warner Cable


May Acquisition Direct Mail

Austin Kelly Advertising for MediaOne Group Inc.


"TCI@Home Honor Student"

TCI.NET


Subscriber Upgrade - Campaign

"Quantum Basic" Campaign

Bresnan Communications


Retention - All Other Media

Harron Retention Campaign

Harron Communications Corp.


"TCI Digital Cable - It's Smarter"

Tele-Communications Inc.


"TCI Rewards"

Tele-Communications Inc.


Web Site Promotion - Any Medium

PKC Web Site

Paragon Cable


New Product Launch - TV Commercials

Comcast @Home

"Revolutionaries"

Comcast Online Communications


TCI@Home "Revolution" Spots

TCI.NET


New Product Launch - All Other Media

MediaOne High-Speed

Data Demo Display

MediaOne Group Inc.


Public and Community Relations - Any Medium

"Family Space Night/

From the Earth to the

Moon
Event"

Time Warner

Communications


Internal Marketing Communications - Any Medium

"I Am the One"

Zero-Base Advertising

for MediaOne Group Inc.


Time Warner Communications

Customer-Service Web Site

Time Warner Communications


Wild Card - Any Medium - Limited to 3

PKC Launch Campaign

Paragon Cable


Guerrilla Marketer Award

"Recapture" Program

Time Warner Cable


"The Krieger Report"

Focalpoint Marketing Inc.

for Time Warner

Communications


Division II Programmers/Suppliers - U.S. & Canada

Image/Awareness - Campaign

MSG Metro Channels

Launch Campaign

Rainbow Media Holdings Inc.


"Thank You, Nickelodeon"

MTV Networks


VH1 Image Campaign

MTV Networks


"World Cup"

Fox Sports World


Image/Awareness - Collateral

"Open House"

QVC


Toon Disney

Announcement Tube

Disney Channel


Image/Awareness - Print

1998 Animal Planet

Image Campaign

Discovery Networks U.S.


Image/Awareness - Interstitial On-Air Promotion

HBO Parody Network IDs

Home Box Office


"Nick Jr. Ants, Ants, Ants"

MTV Networks

Nickelodeon Magazine

MTV Networks


TV Land "60-Second Sitcoms"

MTV Networks


TV Land "Viewer Mail"

MTV Networks


Image/Awareness - Internet/World Wide Web

MSG Metro Channels

"Penn Station Domination"

Rainbow Media Holdings


Image/Awareness - All Other Media

Seinfeld
Outdoor

A&E Television Networks


Image/Awareness - TV Commercials-News & Informat

Discovery Digital Health Image

Discovery Digital Networks


Discovery Image '98

Tim Miller Entertainment


"Something for Everyone"

QVC

Image/Awareness - TV Commercials-Entertainment

Bill Cosby's Nighthawks

Turner Classic Movies


Cartoon Network's

"Screwy Ain't It" Campaign

Cartoon Network


"Christie" Campaign

Rainbow Media Holdings Inc.


HBO en Español SAP

Consumer Image TV Spot

Home Box Office


Non-Subscriber Acquisition - Campaign

HBO-The Works

Acquisition Campaign

Home Box Office


Travel Channel

"Breakaway" Campaign

Tim Miller Entertainment


Non-Subscriber Acquisition - All Other Media

Cartoon Network's

"Cartoon Cartoon" Promotion

with DirecTV Inc.

Cartoon Network


Retention - All Other Media

Cartoon Network's

"Get Tooned"

Affiliate Promotion

Cartoon Network


Cartoon Network's

"Go 'N Get It!"

Affiliate Promotion

Cartoon Network


Comedy Central's

Customized Screensaver

for Century Communications

Comedy Central


PPV/Ancillary /Revenue Sources - All Other Media

Tyson vs. Botha

TV Commercials

Showtime Event Television


Program Promotion/Tune-In - Campaign

From the Earth to the Moon

Home Box Office

MTV Video Music Awards

MTV Networks

The Daily Show with Jon Stewart


Consumer Advertising Campaign

Comedy Central


Program Promotion/Tune-In - Print

A Separate Cinema

Turner Classic Movies

Inside the Actors Studio

Rainbow Media Holdings Inc.

Stars Behind Bars

Turner Classic Movies


"The Spike who Stole Christmas

Holiday Festival"

Rainbow Media Holdings Inc.


"Universal Horror"

Turner Classic Movies


Division II Programmers/Suppliers - U.S. & Canada

Program Promotion/Tune-In - Interstitial On-Air Promotion

Brady Bunch
Generics

MTV Networks

From the Earth to the Moon:

Destination Moon

Home Box Office

I Love Lucy
Generics

MTV Networks


Program Promotion/Tune-In - All Other Medium

"Bleep" and "Sorry Daisy"

FX Networks Inc


"15 Days of 007" Radio Campaign

TBS Superstation


Cartoon Network's

"PPG/EEE Screenvision"

Cartoon Network


VH1 Fashion Awards Campaign:

"E-Walk Billboard"

MTV Networks


Program Promotion/Tune-In - TV General Network

"This Month on TCM"

On-Air Promotions

Turner Classic Movies


Fox Sports News: "Hypnosis"

Fox Sports Networks


Fox Sports News: "Partner"

Fox Sports Networks


HBO "Blazing Summer"

Home Box Office


"Olympic" Image

MTV Networks


Program Promotion/Tune-In - TV Single Event/Single Episode

1998 Goodwill Games

on TBS Superstation

TBS Superstation


1998 VH1 Fashion Awards

Host Spots

MTV Networks


Jerry Seinfeld "Art"

Home Box Office


Nick at Nite "Phoebe"

MTV Networks

The Baby Dance
Promo

Showtime Networks Inc.


Program Promotion/Tune-In - TV Continuing Series

"Parody Series-Early Edition

Good Morning"/Morning News/CNN Today"

CNN Marketing & Creative Services


"Pop Up Song & Factory"

MTV Networks


"Roseanne: Connor Family Moments"

TBS Superstation


VH1 Behind the Music Campaign

MTV Networks


VH1's Where Are They Now?

MTV Networks


Program Promotion/Tune-In - TV Movie

HBO The Rat Pack Teases

Home Box Office

Microscosmos

Sundance Channel

The American President


World Broadcast Premiere

TBS Superstation


Web Site Promotion - Any Medium

hgtv.com

Home & Garden Television


M2/MediaOne "TechJam"

MTV Networks


Romance Classics

Web Site Spot

Rainbow Media Holdings Inc.


Online Marketing - Internet/World Wide Web

"15 Days of 007"

Web Promotion

TBS Superstation


"CNBC Student Stock

Tournament"

Promotion Development Group Inc.

From the Earth to the Moon


Web Site

Home Box Office


Turner Classic Movies

Web Site Relaunch

Turner Classic Movies


www.hbo.com

Home Box Office


Consumer Contests/Sweepstakes - Any Medium

Cartoon Network's "Get Tooned"

Consumer Sweepstakes

Cartoon Network


Cartoon Network's

"Scooby ZOINKS! Sweepstakes"

Cartoon Network


"Dream Home

Giveaway" Campaign

Home & Garden Television


"Garden Party" Campaign

Home & Garden Television


"Monsterfest"

Rainbow Media Holdings Inc.


Division II Programmers/Suppliers - U.S. & Canada

Public and Community Relations - Any Medium

"Animal Planet Rescue"

Discovery Networks


"Choices and Consequences"

Courtroom Television Network


Comedy Central's "Comedy Rx"

Comedy Central


"Junior Goodwill

Games Program"

Turner Broadcasting System Inc.


"Start Smart Campaign"

Rainbow Media Holdings Inc.


Internal Marketing Communications - Any Medium

Nickelodeon Image Tape

MTV Networks


Nickelodeon "Logo Logic"

MTV Networks


"The Pages"

MTV Networks


Local Ad Sales - Network Originated

"1998 Nickelodeon Kids'

Planning Guide"

MTV Networks


"A&E Local Ad Sales

Red Book"

A&E Television Networks


Food Network "Food Bites"

Food Network


VH1 Fashion Awards-Local

Ad Sales Campaign

MTV Networks


Affiliate Communications - Campaign

"Clueless Guy"

Rainbow Media Holdings Inc.

ER

Turner Network Television


"Monsterfest"

Rainbow Media Holdings Inc.


VH1 Cable Trade

Image Campaign

MTV Networks


Western Show '98

Campaign

Showtime Networks Inc.


Affiliate Communications - Collateral, Premiums & Others

Fox Family Channel's

Network Launch Kit

Fox Family Channel


Showtime Original Pictures

"For All Ages

Lunch Box"

Showtime Networks Inc.


The History Channel Presents

"The History of Toys & Games"

A&E Television Networks


Travel Launch Kit

Discovery Networks U.S.


VH1 Image Campaign - "Go Behind the Music"

MTV Networks


Affiliate Communications - Print Ads

BBC America Print Ad Series

Discovery Networks U.S.

Inside the Actors Studio

Rainbow Media Holdings Inc.


Affiliate Communications - Direct Mail

CNNfn Market Briefing

"Laptop Direct Mail"

Turner Broadcasting System Inc.


The History Channel Brand Kit

A&E Television Networks


Travel Channel Direct Mail

Discovery Networks U.S.


Turner Classic Movies

"1999 Pin-Up Calendar"

Turner Classic Movies


VH1 "Liner Notes"

Direct Mail Campaign

MTV Networks


Affiliate Communications - Sales Tapes

1998 Animal Planet Sales

Presentation Tape

Discovery Networks U.S.


Affiliate Communications - Employee Training Intiatives

Tech Tips: Sales Training

Materials for Tech/Installers

Home Box Office


Trade Communications - Programmer

Animal Planet

Overview 1998

Discovery Communications Inc.


BDA Keynote

Presentation Tape

Discovery Communications Inc.


Discovery Communications Inc.

Overview 1998

Discovery Communications Inc.


TV Land "Martini Glasses"

MTV Networks


VH1 Advertiser

Upfront Gift

MTV Networks


Division II Programmers/Suppliers - U.S. & Canada

Wild Card - Any Medium - Limited to 3

1998 Exhibit Display: Elephant

"Breakthrough Wall"

Discovery Communications Inc.


Discovery Networks

1998 Upfront Roadshow

Discovery Communications Inc.


"Karaoke Night"

Showtime Networks Inc.


"The Wedding Toast"

Showtime Networks Inc.


Travel Channel "Break-Away

Air Exhibit & In-Booth Event"

Discovery Communications Inc.


Division III InternationalDistributors

PPV/Ancillary /Revenue Sources - Campaign

Brazillian 1998 Soccer

Championship

Net Brasil


PPV/Ancillary /Revenue Sources - All Other Media

"Sky Box Office

Air Force One
"

British Sky Broadcasting Ltd.


New Product Launch - Campaign

"Advanced 98"

Net Brasil


Division IV International Programmers

Image/Awareness - All Other Media

"The Pack"

Discovery Communications Inc.


Non-Subscriber Acquisition - Campaign

"Win the Year of Your Life"

Foxtel


Non-Subscriber Acquisition - All Other Media

"Blow by Blow" - Telewest Direct Mail

British Sky Broadcasting Ltd.


"MGM Xmas"

Foxtel


"Same Home New Sub"

Foxtel


Subscriber Upgrade - Campaign

"Entertainment Plus-Expand

Your Viewing"

Foxtel


Subscriber Upgrade - All Other Media

Telewest/Sky Single

Sports Upgrade

British Sky Broadcasting Ltd.


Program Promotion/Tune-In - Campaign

Raging Planet

Discovery Communications Inc.


Program Promotion/Tune-In - All Other Media

The Coming Plague

CNN Marketing & Creative Services


Trade Communications - Any Medium

"Imagine"

A&E Television Networks


Media Kit and Postcards

A&E Networks


Orientation Kit and Newsletter

A&E Networks


The Sky Networks "Focus Series"

British Sky Broadcasting Ltd.

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