1Q Cable Ad Spending Up 18% - Multichannel

1Q Cable Ad Spending Up 18%

Author:
Publish date:

Total ad spending for the first quarter of 2003 rose 4.9%, according to TNS
Media Intelligence/CMR, which estimated that network cable grew 18%.

TNS/CMR reported that advertisers spent $28.4 billion across all major media
in that quarter, when the broadcast networks and newspapers were the only ones
reporting declines.

The broadcasters' drop of 5.9% was attributed in part to being unable to
match NBC's Winter Olympic Games in the initial 2002 quarter.

Cable's 18% uptick put it above $2.5 billion for the opening quarter.

The biggest upsurge by far for January-March 2003 was notched by
Spanish-language TV, up 19.5% to $508 million, according to
TNS/CMR.

Related