20% Of Over-The-Air TV Viewers To ‘Go Dark’: Survey

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After analog broadcasts end on Feb. 17, 2009, about one-fifth of existing over-the-air TV viewers will simply let their sets “go dark,” according to a survey by ABI Research.

About 10% will switch to cable or satellite services, while 70% plan to attached a digital-to-analog converter box to their TVs, the ABI survey found. The firm conducted the Web-based survey of 1,002 U.S. consumers in April 2008.

“Our survey data suggest that the net result of consumers’ choices after analog switch-off will be a drop in overall terrestrial viewing,” principal analyst Steve Wilson said, in a statement.

More than 9 million U.S. households are still unprepared for the digital TV transition, according to a study released by Nielsen last week.

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