The Beacon Awards recognize the best of the best in cable public affairs. The Cable Television Public Affairs Association annually sponsors the Beacon Awards program as part of its mission to develop and promote public affairs excellence to help achieve industry, corporate and social goals.
The 2005 Beacon Award winning entries were submitted by cable operators, programming networks, cable associations and cable technology providers for public affairs projects aimed at the community, customers, education, employees, government, the media or cable association members. This year’s Beacon Award winners exemplify the cable industry’s commitment to making a difference in the communities it serves.
The 2005 Beacon Award winning entries demonstrate the hard work, innovation and dedication of public affairs professionals across the nation. It is through cable public affairs campaigns and volunteer efforts of cable employees that local charities and non-profit organizations nationwide receive the materials and services to further their missions and help those in need.
Cable public affairs campaigns are instrumental in delivering cable’s messages and news about technological advances to their customers and helping to grow the bottom line. In addition, these initiatives help students learn and view the world via cable’s high-speed Internet and an array of educational programming.
The magnitude of cable’s contribution toward improving the quality of life for viewers, customers and the communities it serves is very clear when one reviews a year’s worth of the best cable pubic affairs practices.
In January and February 2005, 82 public affairs professionals did just that by judging the Beacon entries in an extensive, two-part process that spanned three days at the National Cable & Telecommunications Association headquarters in Washington, D.C. Panels of judges reviewed each submission and chose Beacon Award winners and finalists. The 76 Beacon Award winners of 2005 achieve peer, industry and local market recognition for their exemplary work and set a standard for their colleagues to emulate.
In 2004, CTPAA created the CTPAA Community Bridges Award to recognize outstanding, non-cable industry partner organizations and individuals in cable public affairs initiatives. The cable industry is committed to improving the communities in which it serves, and partner organizations and individuals are often instrumental to the success of cable public affairs initiatives.
The inaugural winner of the CTPAA Community Bridges Award is Boys & Girls Clubs of America. Across the country, the cable industry has partnered with Boys & Girls Clubs of America to help them achieve their mission to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible and caring citizens. Cable companies have worked with Boys & Girls Clubs of America to provide fun and safe places for children to play and have shown public service announcements that promoted the activities of Boys & Girls Clubs. At the local level, cable employees have provided workshops on Internet safety and media literacy, painted and renovated the clubs, mentored disadvantaged children, and provided them the basic necessities for school such as school supplies, clothing and shoes.
CTPAA would like to thank Multichannel News for providing a special showcase for the 2005 Beacon Awards winners and is truly grateful to those companies that support this year’s Multichannel News Beacon supplement by paying tribute to the winners. CTPAA is proud to join with Multichannel News and in congratulating the 2005 Beacon Award winners.