2007 Beacon Awards Winners: Bottom Line/Sales Impact - Multichannel

2007 Beacon Awards Winners: Bottom Line/Sales Impact

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Cable System II

Digital Days: Discover the World of Digital
Cox Communications — Greater Louisiana, Baton Rouge, LA
As part of the merger of two systems, changes were made for operational efficiencies and product consistency system-wide, including price increases and channel realignment. In an effort to proactively provide customer information and reduce the trouble calls and truck rolls usually associated with such changes, Cox designed and managed an extensive customer contact event called Digital Days which featured seven satellite operations in six cities across the Acadiana Region. The event served more than 3,000 customers and logged a 181% increase over “business as usual” as compared to a two-day average.

Cable System III

Leveraging Summer Festivals Time Warner Cable
Columbus, OH
In today's competitive environment, Public Affairs is no longer just about image. Instead, Public Affairs also supports the company's subscriber net gain goals. In the second year of the Triple Play bundle and the Cable industry's initiative, Control your TV, Time Warner Cable/Mid-Ohio Division developed an all-inclusive and interactive booth to use specifically at community events supported by the company. Many times, competitors also have booths at the same events. As a result, cable sales increased 90% at a series of hot summer events and Time Warner Cable paper fans with the “Control your TV” message helped keep customers cool.

Cable Network I

Cardinals Home Opener DVD for U.S. Troops Overseas
Fox Sports Net Midwest
St. Louis, MO
In April 2006, the St. Louis Cardinals opened new Busch Stadium, a momentous event for a beloved franchise. FSN Midwest realized that there were thousands of Cardinals fans that would not be able to share in the moment due to overseas service in U.S. Armed Forces. The network was compelled to find a way to share this special day with these men and women. Through collaboration with Boeing, FSN Midwest created an exclusive DVD of opening day ceremonies at new Busch Stadium and distributed it directly to these Cardinals fans and their families. The partnership generated new sales revenue and reminded viewers of the sacrifices local men and women make as part of military service.