2007 Beacon Awards Winners: Integrated Communications


Cable System I

Rebuilding a Greater New Orleans
Cox Communications
Metairie, LA
Immediately after Hurricane Katrina, Cox created the Hurricane Communications Task Force, an interdepartmental team consisting of management and personnel from Public & Government Affairs, Marketing, Operations, Customer Care, Field and Retail. This task force strategically planned and implemented Rebuilding a Greater New Orleans, an aggressive, long-term communications campaign that would provide useful, straightforward, proactive and timely information for the benefit of the customer. Thanks to the efforts of departments working and communicating together, Cox New Orleans has garnered the respect of customers, leaders and officials in the city.

Cable System II

The Power of You Customer Technology Showcase
Time Warner Cable
Austin, TX
Time Warner Cable Austin remains devoted to providing customers with innovative technology that sets it apart from competitors. The company utilized a multi-departmental team to organize a Power of You customer event that would target and inform influential opinion leaders/customers about programming options and technological tools, helping them to see the future of technology through Time Warner Cable's eyes. Over 250 customers and business representatives attended, and 90% of guests visited demo booths featuring eight technologies, resulting in increases in business technology sales leads, the usage of existing services and sales of newer services.

Cable System III

MAXimum Wellness
Cox Communications
Phoenix, AZ
The goal of the Cox MAXimum Wellness Program was to promote employee awareness of the many wellness programs available to them, and to demonstrate Cox's interest in our employees' health and well-being, as well as to reinforce Cox Communications Arizona's employer of choice status to internal and external audiences. Through collaboration with Internal Communications, Human Resources and Public Relations, the launch of the MAXimum Wellness program effectively increased participation in many wellness programs, garnered positive exposure for Cox Communications Arizona in the media and created a culture of wellness throughout the company.

Cable Network I

4th on Deck: Salute to the Troops
Fox Sports Net/Bay Area
San Francisco, CA
FSN Bay Area's 4th on Deck: Salute to the Troops aired live Monday, July 3, 2006, in celebration of Independence Day and as a show of support and appreciation to United States troops around the world. The special telecast aired on American Forces Network, making the Oakland Athletics-Detroit Tigers game available to nearly 1 million U.S. military and civilian personnel serving overseas in 177 countries and U.S. territories, and aboard U.S. Navy ships at sea. FSN Bay Area eliminated half of its commercial inventory and set up a live satellite feed from Iraq to show video messages to and from American troops, who were also able to watch the event and speak live to their family and loved ones.

Cable Network II

Oxygen Mentors: Bringing Along the Next Generation
Oxygen Media
New York, NY
When Oxygen has a big idea, it wants the whole company to be involved. Oxygen's Mentors Walk was no exception. The goal of Oxygen Mentors is to bring along the next generation and strengthen employee morale through a company wide public affairs initiative. Pulling off an event of this magnitude requires collaboration between all departments within the network. Oxygen turned to its ever-eager employees to make this event a success.


True-Def of Hi-Def
Scientific Atlanta, A Cisco Company
Lawrenceville, GA
In the fall of 2005, Scientific Atlanta commissioned a nationwide survey of HD television owners to identify the underlying cause of why consumers were buying HDTVs but not taking the additional steps needed to receive HD services. Armed with the research, Scientific Atlanta launched a consumer education campaign that would address the confusion surrounding HDTV and help consumers leverage their HD television investment. The campaign included a video, radio, multimedia and matte news release, an affiliate marketing kit, holiday-themed materials, online tutorial, retail demo boxes and retail kiosks. It resulted in extensive media coverage and increased consumer adoption of HD services.