2007 Beacon Awards Winners: Media Relations


Cable System I

New Orleans: Back in Business Media Tour
Cox Communications
Metairie, LA
To provide national and regional media outlets with first-hand information about the recovery of New Orleans, Cox Communications created and implemented a satellite media tour with various TV and radio outlets nationwide. The concept was to discuss the growth of the New Orleans economy, where it still needs help, and how New Orleans serves as a model for other cities recovering from disaster to provide the opportunity for national media relations focused on “Cox leading the effort to invigorate the New Orleans business community.” There were 26 live and taped airings of interviews with Cox's VP and regional manager Greg Bicket and New Orleans economist and Chancellor of the University of New Orleans Tim Ryan.

Cable System II

Comcast Announcement of the Mtn. Network
Sandy, UT
Comcast and CSTV teamed together to launch and broadcast The mtn. — Mountain West Sports Network which would produce and broadcast Mountain West Conference sports. The goal was to draw favorable news media attention and ongoing coverage of the agreement that Comcast had just signed with CSTV to develop and launch the new network. The campaign placed 21 print and broadcast stories that included multiple stories on three major TV stations, participation in a five minute, live segment on KSL-TV's SportsBeat Sunday program and several additional stories in every major daily newspaper in Comcast's service area.

Cable System III

Time Warner Cable Movies in the Park
Time Warner Cable — Houston Division
Houston, TX
During the highly successful Time Warner Cable Movies In The Park campaign, the Houston Division implemented an aggressive media outreach that resulted in coverage reaching over 4 million people. A creative media drop delivered to local media, based on a theme for each movie, included press materials, movie popcorn and candy, Humphrey Bogart's hat in Casablanca, an umbrella for Singin in the Rain, and a Wicked Witch of the West hat … all in Dorothy's basket from The Wizard of Oz. To further create awareness and generate stories and interviews, special invitations were sent to members of the Houston-area media and elected officials to attend a VIP “Behind the Big Screen” pre-movie private party.

Cable Network I

16th Annual Bay Area Baseball Luncheon
Fox Sports Net/Bay Area
San Francisco, CA
Each year, the upcoming baseball season is an exciting and optimistic time for Northern California baseball fans. Since 1990, FSN Bay Area has hosted an annual luncheon to celebrate the upcoming season for the Athletics and Giants. The Bay Area Baseball Luncheon is a well-established event that has been successful in generating a large amount of media coverage. The luncheon is typically attended by the local and national media, advertisers, cable affiliates, the mayors of Oakland and San Francisco, and team management. The highlight of last year's luncheon was the keynote address by Don Fehr, executive director of the Major League Baseball Players Association.

Cable Network II

Rescuing Recess
Cartoon Network
Atlanta, GA
“Rescuing Recess,” part of Cartoon Network's Get Animated cause brand, seeks to recognize unstructured break time as an essential element of the school day and to connect kids, parents, educators and community members as advocates to either bring back or enhance recess as part of the daily school curriculum. By partnering with 13 of the nation's leading child advocacy and education organizations, “Rescuing Recess” has impacted over 5 million students nationwide. To date, the campaign's letter writing and grant program as well as the launch of “National Recess Week” has provided nearly $1 million in cash and playground equipment to support daily recess in schools.