2007 Beacon Awards Winners: Programming (Single Program)


Cable System I - Tie

It’s Your Vote: the Race for Mayor of New Orleans
Cox Communications
Metairie, LA
Cox recognized the importance of the New Orleans’ mayoral race of 2006 and sought to serve a displaced citizenry with a well-executed, impactful political forum. This, in turn, would significantly support its established commitment to the rebuilding efforts of the greater New Orleans community. Amazingly, It’s Your Vote reached more than 1 million cable viewers throughout the state of Louisiana and in some areas of Texas and was the first televised debate to reach displaced citizens. It was also the first time candidates publicly voiced strategies for one of New Orleans’ biggest immediate challenges - hurricane preparedness and evacuation plans for 2006.

Cable System I - Tie

Dew Drop Inn Katrina Anniversary Special
Cox Communications
Metairie, LA
In the immediate months following Hurricane Katrina, the usual sounds of local music were largely muted throughout New Orleans. As the greater New Orleans community prepared for the first anniversary of Hurricane Katrina, Cox New Orleans sought a way to significantly address its commitment to local music. It would create a special Dew Drop Inn program for the Katrina Anniversary that creatively addressed the progress of the recovering music scene. Innovative editing techniques were used to tie in pre-storm performances with post-storm interviews of the artists who gracefully and authentically expressed the importance of Louisiana music and its status since the storm.

Cable System III

Bright Stars Senior Idol Show
Bright House Networks
St. Petersburg, FL
Bright Stars Senior Idol is the newest product of Bright House Networks Bright Stars Senior Talent Shows. Twelve of the contestants chosen from the first, four, regional senior talent shows competed for the title of Bright Stars Senior Idol. Taped at a local performing arts facility with more than 600 people in the audience, Senior Idol was shown on Channel 340 Tampa Bay on Demand for 2 weeks. The Senior Idol show was a collaboration of four departments: Public Relations, Marketing, IT and the Bay News 9 news channel, and it drove seniors to digital cable to view and high speed to vote.


Student Voices — Teen Suicide
Philadelphia, PA
Colorado has one of the highest suicide incident rates in the country and the problem isn’t going away. But teen suicide is by no means a problem only out West. It’s the second leading cause of death among young people nationwide. With the suggestions and support of many viewers and community leaders in the Denver metro market, Comcast/MetroBeat TV created and aired a special one-hour edition of its local “Student Voices” program in September-October 2006 that addressed the serious issue of teen suicide. Local public response has been overwhelmingly positive, and other markets continue to air this important program throughout the country.

Cable Network I

4th on Deck: Salute to the Troops
Fox Sports Net/Bay Area
San Francisco, CA
FSN Bay Area’s 4th on Deck: Salute to the Troops aired live Monday, July 3, 2006, in celebration of Independence Day and as a show of support and appreciation to U.S. troops around the world. The special telecast aired on American Forces Network, making the Oakland Athletics - Detroit Tiger game available to nearly 1 million U.S. military and civilian personnel serving overseas in 177 countries and U.S. territories, and aboard U.S. Navy ships. FSN Bay Area eliminated half of its commercial inventory and set up a live satellite feed from Iraq to show video messages to and from American troops, who were also able to watch the event and speak live to their family and loved ones prior to the game.

Cable Network II

Why I Wore Lipstick to My Mastectomy
Lifetime Television
New York, NY
Lifetime wanted its breast cancer awareness campaign to reach more women of all ages and backgrounds through a high quality, entertaining movie, rather than a non-fiction special. With a fresh tone and a young voice, Lifetime’s Original Movie Why I Wore Lipstick to My Mastectomy, based on the touching and irreverent memoir by Lifetime’s own Geralyn Lucas, served as the programming centerpiece of the Network’s 2006 “Stop Breast Cancer for Life” campaign. The film was viewed by millions of women and families across the country and in partnership with ten leading breast cancer charities, a special outreach initiative was developed, pairing the movie with health tips.