2009 Movie Awards Are MTV's Best With Franchise Since 2004

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With Twilight the big winner among the popcorn set, the 2009 MTV Movie Awards almost doubled its performance among the service's core audience

The May 31 telecast, which featured the vampire theatrical taking a bite out of five popcorn awards, averaged a 4.8 rating among persons 12 to 34, 92% more than the 2008 show delivered against that demo and its best performance with that group since 2004.
All told, the 2009 MTV Movie Awards averaged 5.3 million watchers, a 78% advance from last year's show and its best mark since 2004.

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