2012 Olympics: NBC Sports Network Breaks Viewership Record for Third Time

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The 2012 London Olympics continue to shatter Nielsen records, this time on NBC Sports Network.
Buoyed by its Games coverage, NBC Sports Network averaged 956,000 viewers from 6 a.m. to 3 a.m.( ET) on Monday, making it the most-watched total day ever in network history, according to Nielsen data. Gauged strictly for its Olympic coverage, which aired from 4 a.m.-8 p.m. (ET), the network averaged 1.21 million viewers, its best ever for that daypart.This was the third time during the London Games that NBC Sports Network has established a new viewership mark.

Monday's coverage featured the USA women's soccer team's thrilling 4-3 semifinal victory over Canada, and the USA men's basketball team's win over Argentina. From 2:45-7 p.m. ET -- when both games aired back to back -- NBC Sports Network averaged 3.06 million viewers.

The soccer match averaged 2.92 million viewers  and a 1.84 household rating from 2:45 p.m.-5:30 p.m.( ET), the best ever for that daypart on the channel. In the 5 p.m. half-hour, which was when Alex Morgan scored the game-winning goal, NBC Sports Network tallied 3.84 million viewers, making it the network's most-watched half-hour of the London Olympics to date.

NBC Sports Network will broadcast the women's soccer gold medal game between the U.S and Japan, a rematch of the FIFA 2011 World Cup final  at 2:45 p.m. (ET).

After leading by only one point at halftime 60-59, Team USA pulled away to defeat Argentina, 126-97, in a men's basketball game that was averaged a 2.14 rating and 3.33 million viewers from 5:30 p.m. -7 p.m. ET), the channel's highest viewership average ever for that particular daypart.

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