2012 Olympics: NBC Sports Network Breaks Viewership Record for Third Time


The 2012 London Olympics continue to shatter Nielsen records, this time on NBC Sports Network.
Buoyed by its Games coverage, NBC Sports Network averaged 956,000 viewers from 6 a.m. to 3 a.m.( ET) on Monday, making it the most-watched total day ever in network history, according to Nielsen data. Gauged strictly for its Olympic coverage, which aired from 4 a.m.-8 p.m. (ET), the network averaged 1.21 million viewers, its best ever for that daypart.This was the third time during the London Games that NBC Sports Network has established a new viewership mark.

Monday's coverage featured the USA women's soccer team's thrilling 4-3 semifinal victory over Canada, and the USA men's basketball team's win over Argentina. From 2:45-7 p.m. ET -- when both games aired back to back -- NBC Sports Network averaged 3.06 million viewers.

The soccer match averaged 2.92 million viewers  and a 1.84 household rating from 2:45 p.m.-5:30 p.m.( ET), the best ever for that daypart on the channel. In the 5 p.m. half-hour, which was when Alex Morgan scored the game-winning goal, NBC Sports Network tallied 3.84 million viewers, making it the network's most-watched half-hour of the London Olympics to date.

NBC Sports Network will broadcast the women's soccer gold medal game between the U.S and Japan, a rematch of the FIFA 2011 World Cup final  at 2:45 p.m. (ET).

After leading by only one point at halftime 60-59, Team USA pulled away to defeat Argentina, 126-97, in a men's basketball game that was averaged a 2.14 rating and 3.33 million viewers from 5:30 p.m. -7 p.m. ET), the channel's highest viewership average ever for that particular daypart.