NBCUniversal's delivery increases are not limited to the linear TV side of its coverage from the London Games, as the programmer has already surpassed, or is poised to exceed, the full digital tallies from the 2008 Beijing Olympics.
NBCOlympics.com has scored 1.1 billion total page views across its online, mobile and tablet platforms, including the apps NBC Olympics Live Extra and NBC Olympics, pushing within 100 million over Beijing's 1.2 billion total, with six days remaining from London. NBCU officials indicated that London page views were up 38% from 811 million at the corresponding point of the Beijing Games. On average, visitors to NBCOlympics.com spend more than 27 minutes per visit, 118% higher than the average time spent per user four years ago on the Games action.
On the authentication front, NBCU reports that some 7.6 million devices having been verified by cable, satellite and telco customers, up from 6.6 million on Aug. 3.
That's feeding into significant increased in video streaming, which now totals 102.6 million, versus 75 million for the entire 2008 quadrennium. Of that total, 45 million have been live from London, a 355% leap from 10 million at the same point from Beijing and more than triple the 14 million throughout those Games.
From a unique user perspective, there have already been 39.1 million visitors to NBCOlympics.com on computers for London, versus 37 million for all of Beijing, with the mobile website garnering 6.8 million versus 4.2 million. The downloads for apps NBC Olympics Live Extra and NBC Olympics are at 8.7 million and 3.1 million, respectively, and counting.
All-around gold medal gymnast Gabby Douglas and Michael Phelps, the most-decorated Olympian ever, sit atop the podium of "most clicked athletes," garnering 18.27 million and 7.04 million, respectively. (see the top 10 below)
The events capturing the most live streams thus far were the USA women's gymnastics team winning gold (1.46 million), Jamaica's Usain Bolt defending his title as the world's fastest human in the 100-meter sprint (1.29 million) and Phelps' winning the 200 individual medley (1.19 million). (see the top 11 below)
Most-Clicked Athletes from London Games
Athlete Sport, Country Views
Gabby Douglas Gymnast, USA 18.27 million
Michael Phelps Swimmer, USA 7.04 million
McKayla Maroney Gymnast, USA 6.04 million
Jordyn Wieber Gymnast, USA 5.94 million
Aly Raisman Gymnast, USA 3.01 million
Misty May-Treanor Beach Volleyball, USA 2.45 million
Missy Franklin Swimmer, USA 2.36 million
Usain Bolt Track & Field, Jamaica 2.33 million
Ryan Lochte Swimmer, USA 2.27 million
Serena Williams Tennis, USA 1.83 million
Most-Watched Olympic Live Streams
(All were streamed only to cable, satellite and telco customers who verified their accounts, except Usain Bolt's 100m gold medal race on Aug. 5, 2012, and Michael Phelps' 200IM gold medal victory on Aug. 2, 2012)
Date Games Video Clip Streams
July 31, 2012 London Team USA Women's Gymnastics wins Gold Gymnastics 1,462,834
August 5, 2012 London Usain Bolt wins Men's 100m Track & Field 1,288,941
August 2, 2012 London Michael Phelps wins 200IM Gold Swimming 1,192,812
August 2, 2012 London Gabby Douglas wins Women's All-Around Gold Gymnastics 1,096,319
July 30, 2012 London Men's Gymnastics Team Gold Medal Final Gymnastics 1,067,679
July 31, 2012 London Team USA Men's Swimming wins 4x200 Gold Swimming 1,010,416
July 28, 2012 London Ryan Lochte wins 400IM Gold Swimming 891,819
July 29, 2012 London Team USA Men's Swimming earns 4x100 Silver Swimming 823,194
July 29, 2012 London Team USA Women's Gymnastics Qualifications Gymnastics 688,752
August 1, 2012 London Men's Gymnastics All-Around Gold Medal Final Gymnastics 610,335
August 22, 2008 Beijing USA Men's Basketball Semifinal Basketball 581,882