2012 Olympics: NBCU's Reach Exceeds 202M, as London Pacing to Become Most-Watched TV Event in U.S. History


NBC's primetime audience for its coverage of the London Games on Monday night nipped the comparable night in the 2008 Beijing Olympics as the current competition edged closer to becoming the most-watched TV event in U.S. history.
Through 11 days of coverage, 202.6 million people have watched some portion of the Olympics on the networks of NBCUniversal, 1.4% and 2.8 million more than Beijing's 199.8 over the corresponding span four years ago. The Beijing event currently holds the record for the most-watched event in U.S. television history with 215 million viewers.
On Monday night in primetime, NBC's taped presentation from 8 p.m. to 11:05 p.m. (ET/PT), featuring the men's 400-meter final, women's 400-meter hurdle final and women's uneven bars final, averaged 26.6 million viewers, 1% higher than the comparable night in Beijing's 26.4 million and 2% higher than the corresponding night at the 2004 Athens Olympics' 26.0 million.
Last night's primetime coverage earned a 15.8/25 national rating/share, essentially even with Beijing's 15.8/26.
During 10 out of the 11 nights, the London Olympics have out delivered Beijing among average audience in household ratings and been equal to or greater than the Games in China on 10 of 11 nights
Eleven nights into its primetime presentations, NBC averaged 33.1 million viewers, the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The audience was 12% and 3.5 million viewers greater than Beijing's 29.6 million and 26% and nearly 7 million more than Athens's 26.2 million, according to Nielsen data.
NBC's 11-night average rating of 18.5/31, the best for any non-U.S. Summer Olympics since ABC aired the 1976 Olympics, stood 8% higher than Beijing's 17.2/30, and 17% above Athens' 15.8/28.