2012 Olympics: Telemundo Nets 1.4M Viewers for Mexico-Japan Soccer Semifinal

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Mexico's semifinal win over Japan in the 2012 Olympics men's soccer competition netted Telemundo its highest-rated futbol presentation from the London Games.
El Tri's 4-2 win over Japan averaged 1.4 million viewers on Aug. 8 from noon to 2 p.m. (ET), the best audience ever for the Spanish-language broadcaster in that time period, according to Nielsen, Included in that total were 713,000 persons 18 to 49.
The match also stands as Telemundo's top soccer telecast from London, as well as the 2008 Beijing Olympics, scoring more than four times the average of the competition from China's entire delivery among total viewers.
In Los Angeles and Miami, the game ranked first during the time period in the aforementioned demo across all stations, regardless of language. It delivered nearly a 90% share in Los Angeles. Additionally, Telemundo Phoenix and Las Vegas ranked first among all Spanish-language stations, according to network officials.
Through the first 11 days of the 2012 Games, Telemundo has doubled its total viewership from the corresponding stage from Beijing. Tailored to the Hispanic audience, the telecasts have cumed 16 million total viewers, 20% more than the Beijing Olympics for the same period.
Telemundo will broadcast the "dream final" between Mexico and Brazil on Saturday, Aug.11 at 9 a.m. The winner will take home the gold medal for the first time in their country's history.

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