21st Annual Mark Awards: Networks and Content Providers - Multichannel

21st Annual Mark Awards: Networks and Content Providers

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Brand Image and Positioning - Campaign


mtvU Relaunch
mtvU
Marketing Team: Lori Raimondo, Sr. Marketing Director, mtvU; Kevin Tachman, Marketing Manager, mtvU; Matt Myklusch, Marketing Coordinator, mtvU; Belle Domingo, Marketing Assistant, mtvU; Mandana Massiha, Supervising Producer, mtvU.com
Creative Team: Jeffrey Keyton, SVP, On Air Design and Off Air Creative, MTV; Sophia Cranshaw, Sr. Producer, On-air Promos, MTV; Thomas Berger, Freelance Graphic Designer, MTV; Nick Sonderup, Copywriter/Freelance, Off Air Creative, MTV; Three, Design Director, mtvU.com

Brand Image and Positioning - TV Commercial


STARZ! Look Ahead Image Video
Starz Encore Group
Marketing Team: Emilio Mata, VP On Air Promotion, Starz Encore Group; Ellen Mednick, Creative Director, Starz Encore Group; Christian Dore, Producer, Starz Encore Group; Penny Theobald, Producer, Starz Encore Group

Brand Image and Positioning - TV Commercial


Sampling Campaign
Discovery Health Channel
Marketing Team: Gheri Arnold, Creative Director, Discovery Health Channel; Michele Pew, Writer/Producer, Discovery Health Channel; Glenn Kesner, Branding Consultant, Aurancana; Christine McNeal, Associate Producer, Discovery Health Channel; Victoria Lowell, VP Marketing, Discovery Health Channel
Creative Team: Mike Goedecke, Director, Belief; Greg Stacy, Executive Producer, Belief; Dave Baron, Composer, Edison Music Corp.; Rick Gledhill, Creative Director, Belief

Brand Image and Positioning - TV Commercial


SOAPnet 35mm Image Campaign
SOAPnet
Marketing Team: Sherri York, VP, Marketing, SOAPnet; Ron Pomerantz, Creative Director, SOAPnet
Creative Team: Glenn Lazarro, Director; Leeanne Irvin, Producer; New Wave Entertainment, Graphic Design & Compositing; David Norland, Original Music

Brand Image and Positioning - TV Commercial


Century of Westerns Video
Starz Encore Group
Marketing Team: Emilio Mata, VP On Air Promotion, Starz Encore Group; Ellen Mednick, Creative Director, Starz Encore Group; Kelly Kasper, Producer, Starz Encore Group; Emo Mavricakis, Producer, Starz Encore Group

Brand Image and Positioning - TV Commercial


TV Land Conversations: Various Titles
TV LAND
Creative Team: Kim Rosenblum, Executive Producer, TV Land; Kenna Kay, Creative Director, TV Land; Nancy Kirwan, Writer/Producer, TV Land; Dom Vitali, Art Director, TV Land; Bryan Keeling, Animator, TV Land

Brand Image and Positioning - Interstitial


Habla
HBO Latino
Marketing Team: Elaine Brown, VP, Creative Services Special Markets, HBO; Karla Lozano, Associate Manager, HBO
Creative Team: Elaine Brown, VP, Creative Services Special Markets, HBO; Alberto Ferreras, Senior Writer/Producer, HBO

Brand Image and Positioning - Interstitial


El Perro y El Gato
HBO Family
Marketing Team: Elaine Brown, VP, Creative Services Special Markets & New Channels, HBO; Chrissie Hines, Creative Director, HBO New Channels, HBO
Creative Team: Chrissie Hines, Creative Director/Writer/Producer, HBO; Alberto Ferreras, Executive Producer/Writer Producer, HBO; Susan Shipsky, Executive Producer, Primal Screen; Douglass Grimmett, Creative Director, Primal Screen; Justin Winslow, Character Design/Art Director, Primal Screen

Brand Image and Positioning - Interstitial


INHD Network Interstitials
iN DEMAND Networks
Marketing Team: Stacie Gray, VP Executive Creative Director, iN DEMAND Networks; Howard Rissin, Manager - Creative Services, iN DEMAND Networks
Creative Team: Ian Greenway, Creative Director, Click 3x; Abbe Daniel, Exec. Producer, Click 3x; Christine Lin, Designer, Click 3x

Brand Image and Positioning - Interstitial


Noggin Connected Learning On Air Spot
Noggin
Marketing Team: Angela Leaney, VP Marketing/Brand Communications, Noggin; Denielle Bertarelli, Director, Brand Communications, Noggin
Creative Team: Matt Perreault, Producer/Writer, Noggin; Dixie Feldman, Writer, Noggin; Emily Campion, Production Assistant, Noggin; Melinda Beck, Designer, Noggin; Matthew Duntemann, Company Art Director, Noggin

Brand Image and Positioning - Interstitial


Trailblazing Spot
Showtime Networks Inc.
Marketing Team: Frank Pintauro, SVP / Sr. Creative Director, Showtime Networks Inc
Creative Team: Erik Friedman, Executive Producer, Showtime Networks Inc; Tim Frost, Editor, Showtime Networks Inc; Christina Black, Art Director, Showtime Networks Inc

Brand Image and Positioning - All Other Media


NOGGIN.com
Noggin
Marketing Team: Angela Leaney, VP Brand Communications, Noggin/The N
Creative Team: Lance Nealy, Senior Online Producer, Noggin/The N; Tony Zito, Senior Producer, Production and Programming, Noggin/The N

Brand Image and Positioning - All Other Media


HBO Family Advertisements
HBO
Marketing Team: Jason Mulderig, Associate Manager, HBO
Creative Team: Larry Rowen, Rowen Warren

Brand Image and Positioning - All Other Media


Scribblevision Online
Noggin
Marketing Team: Angela Leaney, VP Brand Communications, Noggin/The N
Creative Team: Matthew Duntemann, Executive Director of Design, Noggin/The N; Lance Nealy, Senior Online Producer, Noggin/The N; Tony Zito, Senior Producer, Production and Programming, Noggin/The N

Brand Image and Positioning - All Other Media


The N Zine
The N
Marketing Team: Angela Leaney, VP Brand Communications, Noggin/The N; Denielle Bertarelli, Director Marketing and Public Affairs, Noggin/The N; Denise Bennett, Coordinator, Marketing and Public Affairs, Noggin/The N
Creative Team: Matthew Duntemann, Executive Director of Design, Noggin/The N; Rachel Kash; Noel Claro; Dixie Feldman, Editorial Director, Noggin/The N

Brand Image and Positioning - All Other Media


Avatar High Online
The N
Marketing Team: Angela Leaney, VP Brand Communications, Noggin/The N
Creative Team: Matthew Duntemann, Executive Director of Design, Noggin/The N; Lance Nealy, Senior Online Producer, Noggin/The N; Tony Zito, Senior Producer, Production and Programming, Noggin/The N

Program Promotion and Tune-In - Campaign


Surviving Everest Campaign
National Geographic Channel/Fox Cable Networks
Marketing Team: Steve Schiffman, EVP, Marketing, National Geographic Channel; Dawn Rodney, VP, NGC Creative, National Geographic Channel; Michael Heasley, Director, New Media, National Geographic Channel; Brian Slocum, Manager, Consumer Marketing, National Geographic Channel; Liz Jasper, Senior Manager, Marketing, National Geographic Channel
Creative Team: Andy Baker, Executive Producer, National Geographic Channel; Brad Soderlund, Creative Director, 168 Design Group; David Lai, Creative Director, Hello Design; Kuri Yasuno, Associate Mgr, New Media, National Geographic Channel

Program Promotion and Tune-In - Campaign


All New. Still Gay.
Bravo
Marketing Team: Vivi Zigler, SVP Marketing & Advertising, Bravo; Lorey Zlotnick, VP Consumer Marketing, Bravo
Creative Team: Amy Troiano, VP On Air Promotion, Bravo

Program Promotion and Tune-In - Campaign


Roast of Denis Leary
Comedy Central
Marketing Team: Neil Marks, Director, Marketing and Advertising, Comedy Central; Richard Loomis, Vice President, Marketing and Advertising, Comedy Central; Taryn Winkelman, Marketing Manager, Comedy Central
Creative Team: Todd Calvert, Writer - Producer, Comedy Central; Jeff Blackman, Senior Writer - Producer, Comedy Central; Laurie Hinzman White, Design Director Off Air Creative, Comedy Central; Peter Risafi, Senior Vice President, On Air Promotions and Off Air Creative, Comedy Central; Kendrick Reid, VP, On Air Design, Comedy Central

Program Promotion and Tune-In - Campaign


Out of Order Launch Campaign
Showtime Networks Inc.
Marketing Team: Stephanie Gibbons, Senior VP, Advertising and Promotions, Showtime; Maureen Hartnett, Director, Advertising, Showtime
Creative Team: Paula Mermelstein, Senior Creative Director, Showtime; Larry Merrit, Senior Creative Director, Showtime

Program Promotion and Tune-In - Campaign


Homeless to Harvard
Lifetime Entertainment
Marketing Team: Rick Haskins, EVP and General Manager, Lifetime Entertainment Services; Tom Hanft, SVP Marketing, Advertising and Promotions, Lifetime Entertainment Services; Ellen Stone, Director, Consumer Marketing, Lifetime Entertainment Services; Elissa Kadison, Manager, Consumer Marketing, Lifetime Entertainment Services
Creative Team: Gerry Logue, SVP, Executive Creative Director, Lifetime Entertainment Services; David Chustz, Creative Director, Lifetime Entertainment Services; Alexis Kim, Creative Director, Lifetime Entertainment Services; Vivian Galainena, Art Director, Lifetime Entertainment Services; Lauren Abrams, Writer/Producer, Lifetime Entertainment Services

Program Promotion and Tune-In - TV Commercial


Biography/Liebovitz
A&E Television Network
Marketing Team: Artie Scheff, Senior VP Marketing
Creative Team: Degan Snyder, Writer/Producer, A&E Networks; Zoa Martinez, Graphic Designer, Zona Design

Program Promotion and Tune-In - TV Commercial


Cold Case File “Girlfriends”
A&E Television Network
Marketing Team: Artie Scheff, Senior VP Marketing
Creative Team: Colleen Conway, Writer/Producer, A&E Networks; Ariel Snyder, Director/Producer, Psychlops Productions

Program Promotion and Tune-In - TV Commercial


“The Office” On-Air Spots
BBC America
Marketing Team: Jennifer Lewi, VP Marketing, BBC America
Creative Team: Sarah Barnett, VP Creative Services, BBC America; Wayne Nelson Page, Producer, Creative Director & Copywriter, Creative Motel Advertising Agency; Jonathan Wallace, Editor, Creative Motel Advertising Agency; Roby Michael, Editor, Creative Motel Advertising Agency; Paul Hendrix, Editor, Creative Motel Advertising Agency

Program Promotion and Tune-In - TV Commercial


2004 Rebrand Commercials
National Geographic Channel/Fox Cable Networks
Marketing Team: Steve Schiffman, EVP, Marketing, National Geographic Channel; Kiera Hynninen, SVP, Marketing, National Geographic Channel; Dawn Rodney, VP, NGC Creative, National Geographic Channel; Brad Dancer, VP, Research, National Geographic Channel
Creative Team: Andy Baker, Executive Producer, National Geographic Channel; Nelson Martinez, Creative Director, Union; Harriet Menocal, Writer, Union; Marcelo Ermelindo, Art Director, Union

Program Promotion and Tune-In - TV Commercial


Multiplex Spot
Turner Classic Movies
Marketing Team: Tanya Coventry, VP Consumer Marketing, Turner Classic Movies
Creative Team: Jim Jenkins, Nice Big Brain

Program Promotion and Tune-In - Interstitial


Surviving Everest Interstitial
National Geographic Channel/Fox Cable Network
Marketing Team: Dawn Rodney, VP, NGC Creative, National Geographic Channel; Russell Howard, VP, Communications, National Geographic Channel
Creative Team: Andy Baker, Executive Producer, National Geographic Channel; Brad Soderlund, Creative Director, 168 Design Group

Program Promotion and Tune-In - Interstitial


Clay - Stanley
Disney Channel
Marketing Team: Lisa O’Brien, Creative Director, Disney Channel
Creative Team: Jen Grey, Creator, Grey Matter; Andi Copley, Executive Producer; Chiodo Brothers, Animators

Program Promotion and Tune-In - Interstitial


Style in Motion: Isaac Mizrahi on Roberta
Turner Classic Movies
Creative Team: Shannon Davis, Director, Turner Classic Movies; Dena Krupinsky, Producer, Turner Classic Movies; Rob Jakubik, Director of Photography, Hungry Man; Dan Monro, Editor, Turner Studios; Gary Slawitschka, Editor, Turner Studios

Program Promotion and Tune-In - Interstitial


John Turturro on On the Waterfront
Turner Classic Movies
Marketing Team: Tanya Coventry-Strader, Vice President Consumer Marketing; Katherine Evans, Senior VP, Enterprise and New Media; Tom Karsch, Exec VP and GM; Cathy Boardman, Director of Marketing; all of Turner Classic Movies
Creative Team: Rob Jakubik, Director of Photography, Hungry Man Productions; Michael Koepenick, Editor, Guillotine Post; Tom Brown, Executive Producer, Turner Classic Movies; Shannon Davis-Forsyth, Director, Turner Classic Movies; Jin Lim, Art Director, Turner Classic Movies

Program Promotion and Tune-In - All Other Media


Mail Call Postcard Insert
The History Channel
Marketing Team: Michael Mohamad, Sr. Vice President, The History Channel; Gina Degnan Hughes, Director, Advertising, The History Channel; Susan Nicholson, Marketing Manager, The History Channel
Creative Team: Smash Advertising, Creative Agency; DNA Creative, Production Agency

Program Promotion and Tune-In - All Other Media


King of Iron Chefs
Food Network Canada
Marketing Team: Sherida Caldwell, Marketing Manager, Alliance Atlantis Communications, Inc.; Steve Rayment, VP, Marketing, Alliance Atlantis Communications, Inc.; Walter Levitt, Sr. VP, Marketing, Alliance Atlantis Communications, Inc.
Creative Team: Ed Lea, Art Director; Rick Pregent, Copywriter; Jason Edmiston, Illustrator; Jenn Breton, Account Service

Program Promotion and Tune-In - All Other Media


Cinemax Movie Minutes
HBO/Cinemax
Marketing Team: Jason Mulderig, Associate Manager, HBO
Creative Team: Robert Priday, Creative Services, HBO; Anastasia Pappas, Creative Services, HBO; Sean McNulty, Creative Services, HBO

Program Promotion and Tune-In - All Other Media


HGTV Holiday Press Kit
HGTV
Marketing Team: Kristy Hawkins, Marketing Administrator, HGTV
Creative Team: Dan Frye, Art Director, Scripps Network

Program Promotion and Tune-In - All Other Media


Angels in America Website
Home Box Office (HBO)
Marketing Team: Matthew Young, Exec. Producer, HBO Online, HBO; Christopher Peditto, Producer, HBO Online, HBO; Dina Juliano, Production Manager, HBO Online, HBO; Kevin Pearce, Sr. Editor, HBO Online, HBO; Dah-Rong Lee, Art Director, HBO Online, HBO
Creative Team: Michael Heu, Art Director, Heu Design; Bryan Heu, Art Director, Heu Design

Collaborative Marketing - Campaign


VH1 Save The Music - Campaign 2003
VH1
Marketing Team: Christina Norman, President, VH1; Jennifer Lynch, Director, Development, VH1 Save The Music; Laurie Schopp, Director, Program & Policy, VH1 Save The Music; Irma Arizmendi, Director, Public Affairs, VH1; Brett Henne, Director, Communications, VH1
Creative Team: Nigel Cox-Hagan, SVP Creative Grp & Consumer Mktg, VH1; Joe Kanellitsas, VP On-Air Promotions, VH1; Nancy Mazzeii, Director, Design, VH1; Phil Delbourgo, VP, Brand Creative, VH1; Jennifer Dunn, Manager, Development, VH1 Save The Music

Collaborative Marketing - Campaign


Trick-or-Treat for Unicef 2003
Cartoon Network
Marketing Team: Tom Alexander, VP, Cable Trade Marketing, Cartoon Network; Nicole Hall, Sr. Marketing Manager, Cartoon Network; Michelle Lavender, Sr. Marketing Manager, Cartoon Network/Turner Network Sales
Creative Team: Cathe Jacobi, VP, Creative Director, Cartoon Network; Allison Dressler, Manager of Production, Cartoon Network; Gary Albright, SVP, Creative Services, Cartoon Network; Merrill Hagan, Writer/Producer, Cartoon Network; Sherri Glass, Sr. Online Producer, Cartoon Network

Collaborative Marketing - Campaign


Animal Planet Expo
Discovery Communications, Inc.
Marketing Team: Lori McFarling, SVP Sales and Marketing, Discovery Networks; Anne Murphy, VP Strategic Marketing, Discovery Networks; Robert Storin, Director, Events and Video, Discovery Networks; Michael Van Bergen, VP Affiliate Ad Sales, Discovery Networks
Creative Team: Jack Bidez, President, Red Giant Studio; Mike Campbell, President, Javelin Inc; Chris Doyle, Art Director, Discovery Networks; Kelley George, Project Manager, Discovery Networks

Collaborative Marketing - Campaign


2003 Kids’ Choice Awards
MTVN—Nickelodeon
Marketing Team: BethAnn Meier, Manager, Nickelodeon Affiliate Marketing, MTV Networks; Brenda Freeman, Vice President Entertainment Affiliate Marketing, MTV Networks; Gabby Goodman, Director, Nickelodeon Affiliate Marketing, MTV Networks
Creative Team: Russell Hicks, Senior Vice President, Creative Resources, Nickelodeon; Frank Czuchan, Vice President, On/Off Air Video Resources, Nickelodeon

Collaborative Marketing - Campaign


“Soft and Beautiful” Sweepstakes
Showtime Networks
Marketing Team: Natasha Cohen, Dir. of Mkting & Bus. Development, New Media, Showtime Networks; Laura Hollenberg, Manager of Marketing, New Media, Showtime Networks
Creative Team: Reiko Sugitani, Creative Director, Showtime Networks; Gail Abernathy, Art Director, Showtime Networks; Tony Castellano, Creative Director, Showtime Networks; Allison Bell, Writer/Producer, Showtime Networks

Minority and Multicultural Audience Development - Campaign


NGC/Charter “Culture Shock Week”
National Geographic Channel/Fox Cable Networks
Marketing Team: Jola Harris, VP, Affiliate Marketing, Fox Cable Networks; Matthew Keller, Director, Affiliate Marketing, Fox Cable Networks; John Suydam, Senior Brand Manager, National Geographic Channel; Charter Communications
Creative Team: Beth Davis, Producer, Birdhouse Creative

Minority and Multicultural Audience Development - Campaign


The L Word Gay Targeted Campaign
Showtime Networks Inc.
Marketing Team: Stephanie Gibbons, SVP Advertising & Promotions, Showtime Networks Inc.; Chelsea Grant, Manager, Advertising, Showtime Networks Inc.; Sharon Allen, Director, Advertising, Showtime Networks Inc.; Sivan Schlecter, Consultant, Sivan and Co.; Danielle Rowe Jackson, Account Director, Showtime Networks Inc.
Creative Team: Todd Heughens, Designer, Showtime Networks Inc.; Jerry Tupas, Designer, Showtime Networks Inc.; Juliet Heeg, Copy Manager, Showtime Networks Inc.; Allison Bell, Writer/Producer, Showtime Networks Inc.; Gail Abernathy, New Media, Showtime Networks Inc.

Minority and Multicultural Audience Development - TV Commercial


Oscar de la Hoya - Boxeo De Oro
HBO Latino
Marketing Team: Karla Lozano, Associate Manager, HBO; Jeff Dallesandro, Director of Marketing, HBO
Creative Team: Nina Warren, Creative Director, HBO; Elaine Brown, VP of On-Air Special Markets, HBO

Minority and Multicultural Audience Development - TV Commercial


Black History Month
Court TV
Marketing Team: Fred Cambria, VP Creative Services, Court TV; Leigh Ornstein, Producer, Freelance; Kieran McKinney, Editor, Court TV; John Taft, Director, Creative Serv. (former), Court TV

Minority and Multicultural Audience Development - TV Commercial


“Unchained Memories” 2003
HBO
Marketing Team: Maria Weaver, Director Marketing, HBO; Elaine Brown, VP Special Markets/Creative Services, HBO; Eric Butler, Executive Producer, HBO; Ariel Paredes, Marketing Associate, HBO

Minority and Multicultural Audience Development - TV Commercial


Pride Week Film Festival “Tingle”
Showcase
Marketing Team: Jamie Schouela, Manager, Marketing; Muriel Solomon, Director, Marketing; Walter Levitt, Sr. VP, Marketing; Janet Eastwood, Executive VP, Marketing; all of Alliance Atlantis Communications, Inc.
Creative Team: Robert Windisman, Promotions Producer, Alliance Atlantis Communications, Inc.; David O’Brien, VP, Creative Services, Alliance Atlantis Communications, Inc.; Sara Plaw, Production Manager, Alliance Atlantis Communications, Inc.; Ross Lewchuk, Supervising Editor, Alliance Atlantis Communications, Inc.; B-Girlz, Performance

Minority and Multicultural Audience Development - TV Commercial


Black History Month “Inventions”
Starz Encore Group
Marketing Team: Emilio Mata, VP On Air Promotion, Starz Encore Group; Ellen Mednick, Creative Director, Starz Encore Group; Porter Brown, Producer, Starz Encore Group; John Lewis, Producer, Starz Encore Group

Minority and Multicultural Audience Development - Interstitial


The Next Episode Promo
Showtime Networks Inc.
Marketing Team: Frank Pintauro, SVP/Sr. Creative Director, Showtime Networks Inc.
Creative Team: Erik Friedman, Executive Producer, Showtime Networks Inc.; Eric Jones, Writer/Producer, Showtime Networks Inc.; Rudy Jaimes, Art Director, Showtime Networks Inc.

Minority and Multicultural Audience Development - Interstitial


Playhouse Disney Holiday Sharing Time
Disney Channel
Marketing Team: Lisa O’Brien, Creative Director, Disney Channel
Creative Team: Marion Blinkoff, Producer, Disney Channel; Jeff Eggleston, Producer, Disney Channel; Allison Karnbad, Producer, Disney Channel

Minority and Multicultural Audience Development - All Other Media


Outright HBO
HBO
Marketing Team: Maria Weaver, Director Marketing; Quincy Ballon, Marketing Associate
Creative Team: Suzy Jurist, President, SJI Associates Inc

Minority and Multicultural Audience Development - All Other Media


Diversity Tape
MTV Networks
Marketing Team: MTV Networks Learning & Development, , MTV Networks
Creative Team: MTV Networks Creative Services, MTV Networks

New Media Promotion - Campaign


TV Guide’s HD101
TV Guide Affiliate Sales and Marketing
Marketing Team: Amy Bates, Senior Vice President, Affiliate Marketing, TV Guide Affiliate Sales and Marketing; Kim Gauthier, Director, Affiliate Marketing, TV Guide Affiliate Sales and Marketing; Sharon Metz, Vice President, National Accounts, TV Guide Affiliate Sales and Marketing
Creative Team: Debra Muenchow, Director, Creative Services, TV Guide Television Group; Larry Robkoff, Supervisor, Promotions, TV Guide Television Group

New Media Promotion - Campaign


MOD Relaunch Campaign
iN DEMAND Networks, Cox Communications San Diego
Marketing Team: Jim Dettman, VP, Affiliate Marketing; Karen Ferguson, Director, VOD & Movie Marketing; Gregg Rothberg, VP, Marketing and Promotion; all of iN DEMAND; Marty Youngman, Manager, VOD/PPV, Cox Communications San Diego; Art Reynolds, VP, Marketing, Cox Communications San Diego
Creative Team: Stacie Gray, VP Executive Creative Director; Trish Johns Scanlon, Producer; Tom Sopkovich, Designer; all of iN DEMAND; Robert Krimsky, Director of Video Marketing, Cox Communications San Diego; Denise Myers, Manager, VOD & PPV, Cox Communications

New Media Promotion - Campaign


NASCAR In Car
iN DEMAND
Marketing Team: Gregg Rothberg, VP Marketing and Promotion, iNDEMAND; Nicole Wetzold, Director - Sports Marketing, iNDEMAND; Randi Goodman, Senior Manager - Sports Manager, iNDEMAND
Creative Team: Stacie Gray, VP Executive Creative Director, iNDEMAND; Trish Johns Scanlon, Executive Producer, iNDEMAND; Howard Rissin, Producer, iNDEMAND; Tom Sopkovich, Designer, iNDEMAND; The Ballpark, Advertising Agency, The Ballpark

New Media Promotion - Campaign


She House
WE: Women’s Entertainment
Marketing Team: Lee Heffernan, SVP of Marketing; Jennifer Robertson, Director of Consumer Marketing; Pam Castellano, Online Content Manager; Amy Donelson, Online Designer; Holly Kempner, Online Producer; all of WE:Women’s Entertainment
Creative Team: Kim Bartkowski, Art Director, Red Tettemer; Ellen Kahn, Executive Producer, Twinart; Lynda Kahn, Creative Director, Twinart; Rory Meyers, Creative Director, Rory Meyers Design; Melissa Cox, Project Manager, Extend Media

New Media Promotion - TV Commercial


“1Q HBO/MAX HDTV In-Store Retail”
Home Box Office
Marketing Team: Karla Lozano, Associate Manager, Home Box Office
Creative Team: Elaine M. Brown, VP, Special Markets/Creative Services, Home Box Office; Nina Warren, Creative Director, Special Markets/Creative Services, Home Box Office; Eric O. Butler, Executive Producer, Creative Services, Home Box Office; Mario Monello, Senior Special Effects Artist, HBO Studio

New Media Promotion - TV Commercial


Scripps Networks SVOD Trial
Scripps Networks
Marketing Team: Stacey O’Neill Whitt, Marketing Director, Emerging Media, Scripps Networks; Doug Hurst, Vice President, Affiliate & On Demand Marketing, Scripps Networks
Creative Team: Phillip Large, Executive Producer, Another Large Production; Marilyn Higgins, Vice President, Production, Another Large Production; Lorraine Dahlinger, Creative Director, Another Large Production; John Fernandez, Editor, Another Large Production

New Media Promotion - All Other Media


Scripps Networks: Philly On Demand
Scripps Networks
Marketing Team: Doug Hurst, Vice President, Affiliate & On Demand Marketing, Scripps Networks; Stacey O’Neill Whitt, Marketing Director, Emerging Media, Scripps Networks
Creative Team: Ed Tettemer, President, Chief Executive Officer, Red Tettemer; Steve Red, Principal, Chief Creative Officer, Red Tettemer; Erik Silverson, Associate Creative Director, Red Tettemer; Michael Neiderer, Associate Creative Director, Red Tettemer

New Media Promotion - All Other Media


ESPN HD Armstrong Aloha
ESPN, Inc and Armstrong
Marketing Team: Susan Mattia, Director Strategic Marketing, ESPN; Brendan Canning, Sr. Account Executive National Accounts, ESPN, Dave Wittmann, Director Cable Marketing, Armstrong Cable Services
Creative Team: Jennifer McGuire, Account Director, Red Tettemer; Matt Heck, Art Director, Red Tettemer; Joey Crawford, Copywriter, Red Tettemer; Ginny Roberts, Account Director, TPN; Laura Lopez, Account Executive, TPN

New Media Promotion - All Other Media


Affinity Influencer Campaign
Mag Rack
Marketing Team: Beth Sanford, VP Marketing, Mag Rack; Peter Hess, President, Clearview Marketing; Steve Diamond, Director of Marketing, Mag Rack
Creative Team: Steve Pimsler, Creative Director, Karlin+Pimsler; Mal Karlin, Creative Director, Karlin+Pimsler; Andrea Piccininni, Account Director, Karlin+Pimsler; Daniel Brown, Art Director, Karlin+Pimsler

New Media Promotion - All Other Media


Be the Explorer Online Ads
National Geographic Channel/Fox Cable Networks
Marketing Team: Michael Heasley, Director, New Media, National Geographic Channel; John Suydam, Director, Consumer Marketing, National Geographic Channel; Matthew Keller, Director, Affiliate Marketing, Fox Cable Networks; Kuri Yasuno, Associate Mgr, New Media, National Geographic Channel
Creative Team: Lynne Vierra, Creative Director, BaseSix; Jennifer Jurczak, Art Director, BaseSix; Michael Lok, Sr. Art Director, BaseSix; Greg Pepin, Senior Designer, BaseSix

New Media Promotion - All Other Media


DIY “100 Year Flood” Generic
Scripps Networks
Marketing Team: Amanda McClain, Affiliate Marketing Manager, DIY; Andrea Brown, Affiliate Marketing Operations Manager; Lenore Washington-Graham, Vice President of Strategic Resourcing; Doug Hurst, Vice President of Affiliate Marketing; all of Scripps Networks
Creative Team: Peter Moore, Creative Director, Executive Producer, Writer, Scripps Networks; Mil Cannon, Director, Director of Photography, Editor, imagemil Studios; Alan Newsome, Graphic Designer, Crawford Communications; Jim Bowhall, Graphic Animator, Crawford Communications; Colin Leonard, Music Composer, Sound Designer, imagemil Studios

Affiliate Marketing - Campaign


The Road to The Winston
Fox Cable Networks
Marketing Team: Jola Harris, Vice President, Affiliate Marketing, Fox Cable Networks; Lance Reiss, Manager, Affiliate Marketing, Fox Cable Networks; Jamie Crystal, Director of Promotional Marketing, FX
Creative Team: Donna Landau, Vice President, Client Services, Haley Miranda Group

Affiliate Marketing - Campaign


Ultimate NASCAR Ticket Promotion
Fox Cable Networks
Marketing Team: Randy Rovegno, Director - Affiliate Marketing, Fox Cable Networks; Sol Doten, VP - Affiliate Marketing, Fox Cable Networks; Cynthia Orosco, Marketing Coordinator, Fox Cable Networks
Creative Team: Donna Landau, VP - Client Services, Haley Miranda Group

Affiliate Marketing - Campaign


Showtime “It’s On Us” CCP Incentive
Showtime Networks Inc.
Marketing Team: Jenifer Enright, Sr. Director, Point of Sale Marketing, Showtime Networks Inc.; Leslie Young, Sr. Manager, POS Incentives, Showtime Networks Inc.
Creative Team: Kathy Mitchell, COO, Seismicom; Marilyn Barrett, Chief Creative Officer, Seismicom; Perry Lucina, Associate Creative Director, Seismicom; Ellen Kamp, Account Manager, Seismicom; Lucia DiMaggio, Account Executive, Seismicom

Affiliate Marketing - All Other Media


Spike TV Holiday Card
MTV Networks
Marketing Team: Spike TV, MTV Networks
Creative Team: MTV Networks Creative Services, Creative Team, MTV Networks

Affiliate Marketing - All Other Media


Sex And The City Top Seller Award
HBO
Marketing Team: Greg Williams, Director, Point-Of-Sale Marketing, HBO
Creative Team: Clare Rappaport, Account Manager, Kendrew Group, Ltd.; Melissa DeVincenzo, Account Manager, Kendrew Group, Ltd.; Butch Quick, Creative Director, Kendrew Group, Ltd.; Michael Tierney, Art Director, Kendrew Group, Ltd.

Affiliate Marketing - All Other Media


“Sex and the City Syndication Tape”
Home Box Office
Marketing Team: Scott Carlin, President, Domestic Distribution HBO Enterprises, Home Box Office
Creative Team: Elaine M. Brown, VP, Special Markets/Creative Services, Home Box Office; Nina Warren, Creative Director, Special Markets/Creative Services, Home Box Office; Jonathan Adams, Senior Writer/Producer, HBO Creative Services, Home Box Office; Lisa Lloyd, Senior Graphics Designer, Home Box Office

Affiliate Marketing - All Other Media


Refresh - Multiply - Watch
Mag Rack
Marketing Team: Beth Sanford, VP Marketing, Mag Rack; Steve Diamond, Director Marketing, Mag Rack; Todd Green, VP Affiliate Marketing, Rainbow Network Sales
Creative Team: Ingrid Laub, VP Account Director, MK Advertising; Michael Yuen, Partner, VP Creative Services, MK Advertising; Jennifer Yerkes, Copywriter, MK Advertising

Affiliate Marketing - All Other Media


Gift Wrap and Holiday Card
MTV Networks
Marketing Team: Angela Leaney, VP Brand Communications, Noggin/The N; Denielle Bertarelli, Director Marketing and Public Affairs, Noggin/The N; Matthew Duntemann, Executive Director of Design, Noggin/The N
Creative Team: MTV Networks Creative Services, Creative Team, MTV Networks

Affiliate Marketing - Kits


Fuel Launch Kit
Fox Cable Networks
Marketing Team: Randy Rovegno, Director - Affiliate Marketing, Fox Cable Networks; Sol Doten, VP - Affiliate Marketing, Fox Cable Networks; Cynthia Orosco, Coordinator- Affiliate Marketing, Fox Cable Networks
Creative Team: Jeff Smaul, Creative Director, Image Factory

Affiliate Marketing - Kits


AMC TV For Movie People
AMC
Marketing Team: Maureen Ruggles, Coordinator, Local Ad Sales, AMC; Heather Davis, Director, Local Ad Sales, AMC; Cynthia Carpenter, VP, Affiliate Marketing, AMC; Kim Martin, EVP, Distribution & Affiliate Marketing, AMC
Creative Team: Jennifer Johns, VP, Business Development, RPMC, Inc; Karen Pinsky Primak, President, Interactive Printing & Packaging

Affiliate Marketing - Kits


Speed Channel Marketing Kit
Fox Cable Networks
Marketing Team: Randy Rovegno, Director - Affiliate Marketing, Fox Cable Networks; Sol Doten, VP - Affiliate Marketing, Fox Cable Networks; Cynthia Orosco, Coordinator - Affiliate Marketing, Fox Cable Networks
Creative Team: Rick Heffner, President, Fuszion; Peggy Conger, Cable Specialist, Lundwall Creative

Affiliate Marketing - Kits


U.S. Open Week on The Golf Channel
The Golf Channel
Marketing Team: Barbara Hayes, Managing Director, Affiliate Marketing & LAS, The Golf Channel; Angela Walsh, Director, Affiliate Marketing, The Golf Channel; Ashley Zesinger, Account Executive, The Golf Channel; Pat Mom, Marketing Coordinator, The Golf Channel
Creative Team: Christine Sullivan, Vice President, Consumer Marketing, The Golf Channel; Jessica Schwartz, Managing Director, Print & New Media, The Golf Channel; Erick Pineda, Senior Graphic Designer, The Golf Channel; Greg Pruitt, Director, Creative Services Special Projects, The Golf Channel; Christopher Conrad, Managing Producer, The Golf Channel

Affiliate Marketing - Kits


The Tennis Channel’s Affiliate Launch Kit
The Tennis Channel
Marketing Team: Faye Walker, Vice President of Marketing, The Tennis Channel
Creative Team: Bret Healy, Designer, Exopolis

National Ad Sales Marketing - Campaign


Country Music Television (CMT) Upfront
Blue Sky
Marketing Team: Jacqui Majers, Former VP Consumer Marketing, Country Music Televsion; Andy Holeman, Director of Consumer Marketing, Country Music Television; Rachel Chamblin, Former Marketing Manager, Country Music Television
Creative Team: Tim Smith, Creative Director, Blue Sky; Rudy Fernandez, Copywriter, Blue Sky; Troy King, Art Director, Blue Sky; Judy Hackett, SVP Strategic Planning, Blue Sky; Angel David, Sr. Account Manager, Blue Sky

National Ad Sales Marketing - Campaign


Upfront 2003 Campaign
Comedy Central
Marketing Team: Neil Marks, Director, Marketing and Advertising, Comedy Central; Richard Loomis, Vice President, Marketing and Advertising, Comedy Central; Taryn Winkelman, Marketing Manager, Comedy Central
Creative Team: Tamar Cohen, Art Director & Designer, Tamarco; Stephen Kamsler, Senior Copywriter, Off Air Creative, Comedy Central; Laurie Hinzman White, Design Director Off Air Creative, Comedy Central; Peter Risafi, Senior Vice President, On Air Promotions and Off Air Creative, Comedy Central

National Ad Sales Marketing - Campaign


Ad Trade “Sticky” Campaign
Court TV
Marketing Team: Dan Levinson, EVP, Marketing, Court TV; Evan Shapiro, SVP, Marketing, Court TV; Iesa McGettigan, Sr. Director, Marketing, Court TV
Creative Team: Suzy Jurist, President, SJI Associates, Inc.; Matt Birdoff, Art Director, SJI Associates, Inc.; Carole Mayer, Designer & Writer, SJI Associates, Inc.

National Ad Sales Marketing - Campaign


Nick @ Nite #1 Campaign
Nick @ Nite
Marketing Team: Rob Pellizzi, SVP, Marketing and Promotions; Karen Levy, VP, Consumer and Ad Sales Marketing; Sandy Rubinstein, VP, Sponsored Promotions; Alexandra Jannello, Director, Ad Sales Marketing; Jennifer Boshart, Manager, Ad Sales Marketing; all of TV Land and Nick@Nite
Creative Team: Aurica Green, Art Director, The Martin Agency; Rebecca Renner, Copywriter, The Martin Agency; Bob Meagher, Creative Director, The Martin Agency; Heather Tapper, Project Manager, The Martin Agency; Laurie Chlala, Account Executive, The Martin Agency

National Ad Sales Marketing - Campaign


Six Feet Under Trade Campaign
Showcase
Marketing Team: Jamie Schouela, Manager, Marketing, Alliance Atlantis Communications, Inc.; Muriel Solomon, Director, Marketing, Alliance Atlantis Communications, Inc.; Walter Levitt, Sr. VP, Marketing, Alliance Atlantis Communications, Inc.; Janet Eastwood, Executive VP, Marketing, Alliance Atlantis Communications, Inc.
Creative Team: Joe Picollo, Foote Cone and Belding; Greg Gray, Foote Cone and Belding; Niall Kelly, Foote Cone and Belding; Geoff Morgan, Foot Cone and Belding; David O’Brien, VP, Creative Services, Alliance Atlantis Communications, Inc.

National Ad Sales Marketing - All Other Media


AMC DVD Mailings
AMC
Marketing Team: Jodi Lipe, VP Trade Marketing & Promotions, AMC; Sharon Moran, Consultant; Sari Pollack, Mgr. Trade Marketing & Promotions, AMC
Creative Team: Karen Primak, President, IPAK; Jeff Lubow, President, Lubow Advertising

National Ad Sales Marketing - All Other Media


Upfront 2003 All Other Media
Comedy Central
Marketing Team: Neil Marks, Director, Marketing and Advertising, Comedy Central; Richard Loomis, Vice President, Marketing and Advertising, Comedy Central; Taryn Winkelman, Marketing Manager, Comedy Central
Creative Team: Tamar Cohen, Art Director & Designer, Tamarco; Stephen Kamsler, Senior Copywriter, Off Air Creative, Comedy Central; Laurie Hinzman White, Design Director Off Air Creative, Comedy Central; Peter Risafi, Senior Vice President, On Air Promotions and Off Air Creative, Comedy Central

National Ad Sales Marketing - All Other Media


MIPCOM Tape
MTV Networks
Marketing Team: MTV Networks International, , MTV Networks
Creative Team: MTV Networks Creative Services, Creative Team, MTV Networks; Cuppa Coffee Animation, Creative Team, Cuppa Coffee Animation

National Ad Sales Marketing - All Other Media


Nick @ Nite/TV Land Upfront Roadshow
Nick @ Nite and TV Land
Marketing Team: Rob Pellizzi, SVP, Marketing and Promotions, TV Land and Nick@Nite; Sandy Rubinstein, VP, Sponsored Promotions, TV Land and Nick@Nite; Alexandra Jannello, Director, Ad Sales Marketing, TV Land and Nick@Nite; Jennifer Boshart, Manager, Ad Sales Marketing, TV Land and Nick@Nite; Simonne Bouyea, Manager, Sponsored Promotions, TV Land and Nick@Nite
Creative Team: Larry Merenstein, Company President, C2 Creative; Paul Cresci, Executive Producer, C2 Creative; Mort Milder, Creative Director/Writer, C2 Creative; Carolyn Grassl, Producer, C2 Creative

National Ad Sales Marketing - All Other Media


TWCi Continuity Program
The Weather Channel
Marketing Team: Catherine Spray, Manager, Ad Sales Marketing, The Weather Channel; Caitlin Fowler, Manager, Ad Product Development, The Weather Channel Media Solutions
Creative Team: John Roache, Desinger, Roache Designs; Lane Allen, Account Executive, Proforma RM Hines Group

Internal Communications and Promotion - Campaign


building la generacion: u>mun2
mun2 television
Marketing Team: Laura Dergal, Marketing Director, mun2 television; Alexis Espejo, u>mun2 Program, National Director, mun2 television
Creative Team: Jose Guillermo Diaz, President, 4Diaz Designs

Internal Communications and Promotion - All Other Media


Product Knowledge Tape
Court TV
Marketing Team: Andy Verderame, SVP On-Air Promotions, Court TV; Rick Ciaffone, Producer, Creative Serv., Court TV; Dave Zeltman, Editor, Court TV

Internal Communications and Promotion - All Other Media


Rufus Campaign
MTV Networks
Marketing Team: MTV Networks Corporate Communications, MTV Networks
Creative Team: MTV Networks Creative Services, Creative Team, MTV Networks

Acquisition and Retention Marketing - Campaign


“The Best Weapon Against Satellite”
Pace Micro Technology Americas
Marketing Team: David Novak, Executive Vice President, CAC Media
Creative Team: Jim Newbury, VP, Creative Director, Comgroup

Acquisition and Retention Marketing - Campaign


Thirsty for Subscribers
Fine Point Technologies
Marketing Team: Antonia Townsend, VP Marketing & Corporate Development, Fine Point Technologies
Creative Team: Heather Alsum, Designer, Fine Point Technologies

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