3DTV 2010 Event: In-Store Demos Will Drive 3D Sales


Vendors and retailers have faith in the adage "seeing is believing" when it comes to up-selling consumers on 3D TV.

That was the consensus of a diverse panel of industry experts, including Sony executive vice president Mike Fasulo, Panasonic senior vice president Bob Perry and Sixth Avenue Electronics operations vice president Tom Galanis, who discussed the consumer experience at the 3DTV2010 Event, at the Roosevelt Hotel, here this morning. The event was presented by TWICE and fellow publications from parent company NewBay Media -- Broadcasting & Cable, Digital Video, Multichannel News, TV Technology and Videography.

The panel, hosted by TWICE executive editor Greg Tarr, was one of several presentations and panels at 3DTV2010 by TWICE and sister publications spanning the broadcasting and TV production industries.

"It's all in the demo," said Galanis, whose 18-store A/V chain extends from New York to Delaware. "If you give customers a compelling presentation with good content and audio, most will buy into it."

Sell-through at Sixth Avenue has been good so far, he said, as have sales for Panasonic. "Several thousand retail stores have demos now," Perry noted, "and sales are doing pretty good. They're meeting our expectations."

Sony will begin offering 3D TVs this summer, Fasulo said, but it has already performed 1.6 million demonstrations in its Sony Style stores. "Consumer acceptance is very high," he told a standing-room-only crowd. "Consumers are very receptive to it after a good demo experience."

Read more at TWICE here.