3DTV Production Needs Work


New York — Despite the strides in 3D production, there’s
still an enormous learning curve and much to be taught to future
3D producers, directors and camera operators.

That was the shared message from the real-world experiences
of executives on a “3DTV 2011: What’s Next?” panel.

Jerry Passaro, senior vice president, network operations and
distribution at MSG Network, who produced a 3D New York
Rangers-New York Islanders hockey game last March, said the
key to a successful 3D production is staying low with camera
shots, cutting slowly and minimizing the use of graphics.

For Mark Rodin, executive director of Seminole Productions at
Florida State University, it’s taking advantage of new technology, like
the Panasonic camera, which has had a huge impact on his filming
of collegiate games. Because of its auto-alignment feature, he said, he
now has 40 minutes of highlights per game instead of five.

Most of the panelists’ production experience was in sporting
events, an early-adopter of 3D technology. “When done correctly,
3D literally takes you to the game,” said Jack Kestenbaum, director
of technical operations at YES Network, which shot a pair
of New York Yankees-Seattle Mariners games in 3D last year.

Andrea Morabito is editorial assistant at Broadcasting & Cable.