The 3D channel 3net is partnering with Red Bull Media House North America to add 3D sports and entertainment events to its schedule.
Red Bull Rampage -- the first event to come out of the partnership -- will air Aug. 21 on 3net, the joint venture of Sony, Discovery and IMAX.
Launched in 2001, the Red Bull Rampage event features freeride mountain biking in the rugged, downhill terrain of Utah over a course that has been enhanced by manmade obstacles.
Upcoming programming will include both long-form and short-form content. Original short-form 3D content includes material developed around the 2010 U.S. Open of Surfing.