Sony, Discovery and IMAX's joint venture 3net is expanding its content with the first 3D kids programming block.
The network's family-friendly 3D programming will launch with the premiere of the animated series Bolts & Blip and Dream Defenders in a special primetime slot on Sept. 25 at 8 p.m. The "3net Three Dee Kids" programming block will debut in its weekend position on Oct. 1 at 10 a.m., continuing to air on Saturdays and Sundays.
"The announcement of a dedicated programming block for kids 7-12 and their families marks another important step forward in our mission to provide compelling, diverse and original 3D television content to the broadest audience of consumers possible," said Tom Cosgrove, 3net president and CEO in a statement. "It further underscores 3net's on-going commitment to building upon our leadership position in the dynamic and ever-growing in-home 3D entertainment space."
3net will also premiere Sony Pictures 3D films, original series Feeding Time and Puppy Bowl, and plans to announce more theatrical titles and live-action and animated series in the future.