3Q Crown Goes to TNT


It was Turner Network Television’s quarter.

The drama network won the third-quarter household-ratings race, as well as two of the three key adult-demo groups.

TNT averaged a 2.1 household mark from June 30-Sept. 28, according to an ABC Cable Networks Group analysis of Nielsen Media Research data.

Disney Channel was second with a 1.9, ahead of Lifetime Television’s 1.7 mark.

Nickelodeon and Cartoon Network were tied for fourth with a 1.6.

Rounding out the top 10: ESPN and USA Network, each with a 1.6; TBS Superstation with a 1.5; Fox News Channel at a 1.2; and A&E Network and The Learning Channel, both with a 1.1.

TNT also led the way in the third quarter among adults 18-49 (1.14 million of those viewers) and 25-54 (1.22 million).

The drama network (475,000) finished second to MTV: Music Television (533,000) among adults 18-34.

Gauged on a total-day basis, Nick (1.4) nipped Disney (1.3).

Cartoon and Lifetime were next, each with a 1.2.

TNT was fifth at a 1.1 over the 24-hour period.

ESPN’s National Football League game coverage tackled four of the five highest-rated shows for the quarter, headed by the 9.0 rating for the Sept. 21 matchup between the Buffalo Bills and Miami Dolphins.

MTV’s 2003 MTV Video Music Awards
earned an 8.1 Aug. 28, making it the highest-rated entertainment program in the quarter.