4As: AMC's Collier Addresses Modern 'Mad Men'


AMC president Charlie Collier was an appropriate choice to speak Tuesday afternoon at the American Association of Advertising Agencies' annual meeting.

The theme of the gathering in Los Angeles is "Transformation," and AMC has morphed from a network that showed old movies to one that creates award winning original series. One of those series is the four-time Emmy-winning drama Mad Men, which is set in the ad industry of the 1960s, when drinking was more prevalent than analyzing data. And Collier himself is attached to the ad business, having been in charge of sales at Court TV before being recruited to AMC.

AMC also has a new show called The Pitch, a reality series that shows two real agencies competing for a project from a real client. The first episode will follow Mad Men on April 8 and the client will be Subway. AMC distributed preview copies to the series to attendees, and asked that no one blog or tweet about the winner.

Read more at B&C here.