AARP Preps Latino-Focused Show

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AARP Broadcast, the TV and radio arm of the AARP, this month shot the pilot of what is expected
to become its first-ever Spanish-language television show.

Viva su Segunda
Juventud
will be hosted by a pair of renowned female TV personalities. A
pilot was shot Dec. 11 at the Newseum in Washington,
D.C.

An AARP spokeswoman declined to divulge further details on
the show, including potential distribution partners. But according to an open
call to the audience, Viva su Segunda
Juventud
will be hosted by Mayta Prida and Denisse Oller, as well as the editor of AARP Segunda Juventud
magazine, Gabriela Zabalúa-Goddard. The half-hour program will include news,
current topics, health and finance targeting Hispanic seniors.

AARP Broadcast currently produces two half-hour programs, My Generation and Inside "E" Street, which are distributed nationally through
syndication. The shows, which aired on Retirement Living TV in 2009, will be
distributed to public TV stations by Maryland Public Television starting in
2010.

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