ABC Family Bows ‘25 Days’ Yule Promo


ABC Family announced Thursday that its "25 Days of Christmas" programming
stunt will start Dec. 8, with affiliates being pitched to tie in with local
ad-sales and marketing promotions.

Last year the network's participating affiliates garnered a combined $7
million in local ad revenues, senior vice president of affiliate sales and
marketing Todd Schoen estimated.

Systems are required to run 200 promos during the promotion period (Nov.
24-Dec. 7) and 150 tune-in spots during the tune-in period.

An enter-to-win sweepstakes will award one national grand prize -- $25,000 in
cash -- and various local prizes via the affiliates and