ABC Family Shifts Struggling Series - Multichannel

ABC Family Shifts Struggling Series

Author:
Publish date:

Lower-than-expected ratings have forced ABC Family to make scheduling changes for two of its highly touted original reality series, My Life as a Sitcom
and The Last Resort.

Later this month, the network will add extra plays of Sitcom
and strip Resort
in an effort to drive awareness and viewership for both original shows, said ABC Family senior vice president and head of programming Linda Mancuso.

Since generating a 0.8 household rating for its Jan. 20 debut, Sitcom's audience has steadily declined. The show, in which a real family will ultimately be chosen to appear in a scripted comedy series, pulled a 0.6 and a 0.4 rating during its second and third installments.

Though the network was anticipating at least a 1.0 average for Sitcom, Mancuso said the show will complete its 10-episode run.

Resort
has also posted less-than-stellar numbers. The reality series, in which couples retreat to a resort island to work out their differences, averaged a 0.7 during a limited run last summer, but has yet to reach that mark thus far after three weeks.

After posting a 0.6 and a 0.5 rating its first two weeks, the series' Feb. 3 episode only mustered a 0.4 rating.

In an effort to boost ratings and build awareness, ABC Family starting Feb. 24 will move the 15-episode Last Resort
series from its weekly timeslot of Monday at 8:30 p.m. time period to a daily 10 p.m. slot, Mancuso said.

In addition, the network will offer a two-hour Last Resort
marathon on Feb. 16 from 2 p.m. to 4 p.m.

As for Sitcom, ABC Family will air two additional repeats weekly for the show, although days and time periods had not been determined by press time. The network currently repeats each new episode thrice.

Related