‘AC360' Improves In Week Two - Multichannel

‘AC360' Improves In Week Two

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After a slow start in its first week at the 8 p.m. hour, Anderson Cooper 360 improved in its second week, growing in both total viewers and the target adults 25-54 demo.

AC360 drew 210,000 in the 25-to-54 demo, up 30% from the 162,000 it attracted in week one. The program also improved 18% in total viewers, up to 591,000 from 502,000.

After finishing fourth in the timeslot behind Fox News Channel's The O'Reilly Factor, MSNBC's The Last Word with Lawrence O'Donnell and HLN's Nancy Grace during its first week, AC360 was second in the demo in week two behind only Factor.

Hosts O'Reilly and O'Donnell were out last week, however.

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