ACA: Comcast/NBCU Union Could Cost Consumers $2.4 Billion


The American Cable Association says that if the Comcast/NBCU deal is approved without the program access and negotiation conditions it has recommended, it could mean consumers could be paying an additional $2.4 billion.
That is over the nine-year life of its proposed conditions on the deal, which include requiring stand-alone carriage agreements for TV stations and regional sports networks, outside arbitration for impasses.
The association, representing smaller cable operators, released a new economic study Monday it says demonstrates the "unrestrained pricing power" that will result from the combination.
"It is clear that the Comcast-NBCU deal will send monthly cable bills higher by billions of dollars over the next decade, underscoring ACA's view that regulators must protect consumers and competition from a transaction whose benefits are vastly outweighed by its harms," said ACA president Matt Polka in announcing the study, conducted by former FCC economist William Rogerson.
Rogerson claims that the consumer harm from the deal, both in terms of vertical and horizontal elements, is more than 10 times the claimed consumer benefit of a little over $200 million.
ACA says the deal would allow Comcast/NBCU to raise its prices for programming to rival cable and satellite operators, including almost 40 ACA members, and would allow it to control "key programming assets" that it can negotiate in packages that will also raise prices due to the market power of those joint negotiations in markets where, say, Comcast owns a regional sports network. Sports is considered must-have, nonsubstitutable program.
Rogerson breaks down the potential increases in costs to consumers--since all those operators will be passing along their higher costs--at $1.6 billion in fees for NBCU cable nets (USA, Scif Fi, Bravo, MSNBC, etc.), $651.2 million "of harm" through fees for Comcast RSNs and another $355.6 million in retransmission consent fees for NBC O&O TV stations.
ACA has been pushing hard for conditions, saying the deal should not be approved without them.
The FCC and Justice are currently vetting the deal, with Comcast/NBCU looking for a decision by the end of the year.
The FCC's informal 180-day shot clock expires Nov. 24.
Comcast was still reviewing the study at press time, but was expected to respond by day's end.