Washington -- The American Cable Association, the name for
the Small Cable Business Association since April, unveiled a new logo for the organization
ACA president Matt Polka, in a statement, said the logo's
design was intended to convey "the action and progress" of the association.
"This one hits the mark. It has clean lines, and it
will be easy to recognize," Polka added.
The ACA changed its name because the SCBA was often
confused with the leading satellite-industry association, the Satellite Broadcasting &
Communications Association, or the SBCA.
A second reason given was that the ACA wanted to remove the
word "small" from its name because cable operators that did not consider
themselves small businesses were unwilling to join.
The ACA represents 280 members that serve about 2.3 million
Graphic artist Robert Rath of Bozeman, Mont., designed the
logo, based on a sketch provided by the ACA.