Last night’s telecast of the 89th annual Academy Awards ceremony generated huge social media traffic, according to Nielsen.
ABC's telecast of The Oscars drew a whopping 22 million Facebook and Twitter interactions across 8.3 million unique social media accounts, topping all entertainment shows for Sunday, according to Nielsen’s daily Social Content Ratings report.
The telecast was punctuated by the misreading of film La La Land as the Oscars winner for Best Picture after presenters Warren Beatty and Faye Dunaway were given the incorrect award envelope. Independent film Moonlight was instead awarded the Oscar in the category.
The Oscars easily bested AMC’s The Walking Dead, which drew 610,000 social media interactions, followed by Hallmark Channel’s When Calls The Heart; AMC’s Talking Dead and A&E’s Hoarders Overload.
Fox’s coverage of the 2017 Daytona 500 tallied up 3.8 million Facebook and Twitter interactions from 2.2 million unique social media users to lead all live sports events for the day, according to Nielsen.