In the age of e-mail, video-conferences, Facebook and
Twitter, the value of face-to-face communications grows each day. A tweet is
great, but a conversation is better.
While this week's Cable & Telecommunications Association
for Marketing Summit features one of our strongest lineups of educational
panels focused on issues impacting your business, it's those personal
connections -- meeting between sessions with longtime colleagues and making new
connections in the industry -- that will create even more value from your trip
The summit spotlights the new products driving advances in
our industry, from providing multiscreen access to consumer engagement, to how
cable companies are using social networks to better communicate with their
customers. We have recruited the key decision-makers who are distributing
content to subscribers on TV, the Web and mobile platforms and developing
targeted and interactive advertising that allows marketers to reach viewers
Sunday afternoon's opening super session will examine the
future of advertising, and how cable companies are using new technology to
deliver targeted and interactive ads to customers. We will hear from Comcast
Corp. chief operating officer and Comcast Cable president Steve Burke and Starcom
MediaVest Group CEO Laura Desmond in a discussion moderated by Harvard
professor of business administration Tom Eisenmann, the faculty chair of our "CTAM
U." executive-management program.
Tuesday's closing general session will take a close look at
content migration, and the opportunities and challenges marketers face in
reaching viewers on multiple screens. It features Dow Jones & Co. chief
marketing officer Paul Bascobert; Comcast executive vice president of content
acquisition Matt Bond; Turner Broadcasting System vice chairman Andy Heller;
Hulu CEO Jason Kilar; Disney ESPN Media Networks executive vice president of
affiliate sales and marketing David Preschlak; and Time Warner Cable executive
vice president and chief strategy officer Peter Stern.
It's been 33 years since our first CTAM Summit. Cable has
grown from a business focused on distributing TV programs and movies to cable
customers to an industry that delivers interactive video, high-speed data and
voice communications to consumers on multiple platforms.
The conference program is built on the foundation that CTAM
has created over the years of bringing the consumer into all of our discussions
and guiding marketers on the best ways to communicate with customers about new
products. Our sessions will educate attendees on advanced technology ranging
from new applications being deployed on set-top boxes to how 3-D TV will impact
marketing and communications.
You're going to learn a lot from these educational sessions.
But you will also learn much from each other through networking and by
attending other Cable Connection events this week in the Mile
Marketers can take a deep dive into the new technology being
rolled out by cable companies at the SCTE Cable-Tec Expo, which kicks off
Tuesday; NAMIC's focus on broadening target audiences; and ACC's deep dive into
communications. We've enjoyed working with the other industry groups hosting
Cable Connection events. We hope everyone takes advantage of the events during
this jam-packed week, which will make you smarter and more informed in your
Char Beales is president and CEO of the Cable & Telecommunications Association for Marketing.