Ad Categories Post Significant Increases


New York— Led by public transportation, hotels and resorts, 10 key advertising categories have "significantly" bolstered their cable-network ad spending over the past five years, the Cabletelevision Advertising Bureau reported.

The CAB compared basic-cable spending for November 2002 and November 1998.

Public transportation, hotels and resorts posted a 151 percent gain over that span, the CAB said, to $40.7 million during last November.

The audio and video equipment and supplies sector was second, climbing 118 percent to $39.4 million, while retail was third, up 84 percent to $57.1 million. Computers, software and Internet ranked fourth, ahead 66 percent to $47.8 million, topping fifth-place financial, which grew 52 percent to $74.3 million.