The Ad Council has joined with the United Way of Central Oklahoma on a series of public service announcements encouraging viewers to contribute to tornado relief efforts.
Already committed to the campaign are A+E Networks, CBS Television Network, Discovery Communications, Fox Broadcasting and Fox’s cable networks, Parade Media Group, Turner Broadcasting and Viacom.
The Council said it was able to turn the spots around quickly thanks to its partnership with the Disaster Relief Coalition, launched after Hurricane Sandy to develop "consistent messaging" for campaigns to encourage donations to relief efforts.
The PSA's direct viewers and listeners to unitedwayokc.org.
To check out, or download, one of the spots, click on the video player at this link (http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts).