Ad Council Teams on Global PSA Site

Features Several Dozen Campaigns from Around the World
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The Ad Council has teamed with the World Economic Forum and PR firm Ketchum to showcase public service campaigns around the world.

Being unveiled Friday, the new platform, Creative for Good, provides a tool to tap into over 60 case studies from around the world, ranging from an anti-smoking campaign in Belgium to a sanitation marketing campaign from Tanzania.

"Creative for Good features inspiring and provocative case studies that will serve both as a catalyst and a guide for those who want to use their talents for social good," said Ad Council CEO Peggy Conlon. "This initiative has the potential to help move the needle on many critical social issues, ultimately benefiting people throughout the world."

The idea is to provide a clearinghouse of ideas for successful and innovative programs for smaller nongovernmental organizations (NGOs) and other groups.

The platform will also share insights on factors in the campaign's success and put them in contact with the campaigns' sponsors and creators.