Adelphia Adds Spanish B’caster in L.A.


Adelphia Communications Corp. has added KBEH-TV Channel 63 Los Angeles to its lineup throughout its Southern California region, the MSO said Monday.

Bela Broadcasting LLC’s KBEH-TV is a Spanish-language family channel that launched in May with more than 5.3 million television households, as well as over 300,000 cable households, in the Los Angeles and Santa Barbara, Calif., markets.

Bela CEO Robert Behar said the station’s cable penetration has topped the 1.5 million-household mark.

"We are currently in negotiation with other cable operators in Southern California, where there are more than 3.5 million Latino cable households, and we anticipate launching on additional area systems by first-quarter 2005," Behar added.