Starz Encore Group LLC and Adelphia Communications Corp. have inked a new multiyear affiliation agreement, the two parties announced Monday.
The MSO will now be able to roll out Starz Encore premium-movie services including Starz On Demand, Starz! Kids and Starz! HD, which were not covered by the two companies’ previous arrangement.
“Adelphia will now have a lot more arrows in its quiver as it seeks ways to retain current customers and sign up new ones,” Starz Encore president of sales and marketing Robert B. Clasen said in a prepared statement.
“We look forward to working with their fine new management team in the coming months to fashion customized programs to market the Starz services aggressively to the Adelphia customer base,” he added.