Adlink said Monday that it has added Oxygen, Hallmark Channel and Lifetime Movie Network to its lineup of network partners.
The Los Angeles interconnect began insertion of local commercials on the three networks throughout the DMA Monday.
Adlink said the additions were made in response to advertisers' requests for networks that appeal directly to female demographics.
“We are excited to have the brand power, quality programming and cultural relevance of Oxygen, Hallmark Channel and Lifetime Movie Network to help our advertisers reach their target audiences in Los Angeles," Adlink vice president of marketing and communications Matt Brown said in a prepared statement. “We're already planning some unique local promotional opportunities for our clients.”