Los Angeles interconnect Adlink has buttressed its roster of insertable distaff-skewing networks with the addition of Oxygen, Hallmark Channel and Lifetime Movie Network. Area advertisers can now insert local commercials reaching viewers throughout the Los Angeles DMA.
Adlink said the additions were made in response to advertisers’ requests to better target women in the area.
“We are excited to have the brand power, quality programming and cultural relevance of Oxygen, Hallmark Channel and Lifetime Movie Network to help our advertisers reach their target audiences in Los Angeles,” said Adlink vice president of marketing and communications Matt Brown in a statement. “We’re already planning some unique local promotional opportunities for our clients.”