Adlink, the Los Angeles interconnect, broke a new trade-ad campaign Monday
themed 'Placement Matters.'
The humorous campaign, developed via Santa Ana, Calif.-based ad agency DGWB,
is the first under Adlink's new president, Bob McCauley, who joined in
The campaign will run in such ad-industry publications as Advertising
Age, Adweek, Brandweek and Mediaweek.
To illustrate the theme, one ad shows two campers in a forest, dumbfounded at
seeing a billboard selling Green-Be-Gone foliage killer, while another ad
depicts a burger chain called Burgerland promoting its specials on a church's
Copy goes on to detail Adlink's ability to target specific commercial
messages within its 44 insertable cable networks to specific demographics with
Adlink explained in a press release that the campaign is necessary since a
survey indicated that many media buyers still saw spot cable as 'a fringe' to
their national ad plans and didn't know about Adlink's targeting
The interconnect's previous campaigns concentrated on the 'Targeted TV'