Adlink Prepping Big Sports Pitch - Multichannel

Adlink Prepping Big Sports Pitch

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Adlink, the Los Angeles interconnect, later this month or early next will
begin to aggressively promote its many cable-sports ad avails via a sports-only
sales presentation to the ad community.

Vice president and general sales manager Rick Oster said the interconnect
came to the realization that it had been "underutilizing our
sports."

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