Adlink’s an All-Star


Adlink’s SportsLink L.A. unit will exhibit at the 2004 NBA All-Star Jam Session in Los Angeles, part of the National Basketball Association’s All-Star Weekend, the Los Angeles interconnect said Friday.

Adlink said SportsLink L.A.’s advertising opportunities account for nearly 75% of all sports programming seen in its local market, including more than 273 NBA games.

"The NBA All-Star Jam Session is the perfect venue for us to continue to spread the word about all of the great opportunities SportsLink L.A. has to offer advertisers," SportsLink L.A. vice president of sales and marketing Neil Viserto said in a prepared statement.

"Our business has grown over 80% in the last year as more and more clients understand and take advantage of the sports-marketing programs we offer," he added.