Adlink won a bronze “Telly Award” for the video portion of its SportsLink L.A. unit's sales presentation, "The Game."
The Game also received a “Gold Mark Award” at the Cable & Telecommunications Association for Marketing’s 2004 CTAM Summit.
The Los Angeles interconnect created the campaign to help launch its sports division, SportsLink L.A.
Adlink said The Game contains video clips of National Football League, National Basketball Association, Major League Baseball, National Hockey League and NCAA games to highlight sports programming offered across SportsLink L.A.'s networks, including ESPN, ESPN2, Fox Sports Network, Turner Network Television and TBS.
It also includes a customized presentation of ESPN's SportsCenter, as well as a brief segment of TNT's Inside the NBA featuring on-air talent Ernie Johnson, Charles Barkley and Kenny Smith.
The Telly Awards honor outstanding local and regional cable-TV commercials and programs, as well as video and film productions.