Adlink to Use Tools to Target Ethnics

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Adlink will “refocus” its Hispanic-sales efforts next year by enabling clients to target Hispanic and other ethnic
neighborhoods by means of its "Adtag" and "Adcopy" segmenting tools, vice president
and general sales manager Rick Oster said this past week.

In other Hispanic-market news, the Los Angeles interconnect’s latest major
Latino buy came in from Anheuser-Busch Cos. Inc., Oster said.

This year, Adlink has been concentrating on a major sports-sales
initiative.

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